- Location
- NEO - Tamer Rashid Building OA, United States of America
- Type
- Full-time
- Department
- IT
- Seniority
- Manager
- Experience
- 3+ years
- Source
- Workday
Description
At ALSAC you do more than make a living; you make a difference.
We like people who are different…because we’re different, too. As one of the world’s most iconic and respected nonprofits, we know what it’s like to stand out. That’s why we’re looking at you. Your background, perspective, and desire to make an impact set you apart. As we work to help St. Jude cure childhood cancer, we're calling on the game-changers, innovators and visionaries to join our family. Not just for the kids of St. Jude, but also for you. Because at ALSAC, we develop and celebrate our employees. So, bring your whole, authentic self and become part of our shared mission: Finding cures. Saving children.®
Job Description
The Digital Asset Manager is a key member of the Marketing Operations team responsible for implementing, administering, and continuously optimizing ALSAC’s Enterprise Digital Asset Management (DAM) system. This role ensures digital marketing and media assets are efficiently organized, easily discoverable, compliant, and strategically leveraged. By overseeing metadata standards, workflow design, user adoption, and data-driven insights, the Digital Asset Manager enables stronger creative governance, improved cross‑channel visibility, and content performance insights that support personalization and enterprise marketing goals.
Essential Job Functions
1. Day‑to‑Day System Administration
- Administers and maintains the DAM platform, performing updates, configurations, and platform optimizations.
- Troubleshoots user issues and partners with ITS Product teams for escalations and technical enhancements.
- Oversees ongoing asset ingestion and organization, ensuring duplicates, non-compliant assets, and obsolete content are deprecated appropriately.
- Manages user permissions, access controls, and asset security.
2. Metadata & Taxonomy Management
- Maintains and enforces metadata, taxonomy, and controlled vocabulary standards to drive consistent asset structure.
- Develops and leads DAM governance strategies aligned with enterprise content management objectives.
- Conducts data quality checks to maintain metadata accuracy and consistency, identifying areas for improvement.
- Reviews, evaluates, and validates AI-generated tags to ensure relevance and accuracy.
3. Workflow Optimization
- Designs and refines workflows for the end‑to‑end asset lifecycle, including ingestion, tagging, rights management, version control, delivery, expiration, and archiving.
- Continuously monitors workflow efficiency and identifies opportunities to streamline processes and improve user experience.
4. Reporting & Analytics
- Builds and maintains analytics dashboards and reporting to track asset usage, discoverability, creative reuse, and distribution trends.
- Provides insights and recommendations that guide content strategy, marketing activation, and operational decision-making.
5. Training & Communications
- Creates training materials, documentation, and best‑practice guidance to support end users, creators, and partners.
- Leads training sessions and onboarding for new users to ensure consistent and effective use of the DAM.
- Communicates updates, governance guidelines, system enhancements, and workflow changes clearly and proactively.
6. Platform Adoption & Evolution
- Collaborates with cross-functional teams—including marketing, ITS, creative, and content production—to ensure the DAM continues to evolve with organizational needs.
- Evaluates emerging technologies, integrations, and AI/ML enhancements that strengthen DAM capabilities.
- Acts as a subject‑matter expert on how DAM supports personalization, omnichannel content strategy, and creative operations.
Job Requirements
- Bachelor’s degree in Information Management, Digital Media, Marketing Operations, Library Science, or a related field.
- 3–5 years of experience in Digital Asset Management, content operations, marketing technology, or similar roles.
- Hands‑on experience with DAM platforms, metadata structures, and asset lifecycle processes.
- Strong understanding of metadata, taxonomy development, and controlled vocabularies.
- Proven technical aptitude and ability to quickly learn new technologies and integrations.
- Excellent organizational, analytical, and critical‑thinking skills.
- Interest or experience in utilizing AI/ML tools within DAM environments.
- Strong verbal and written communication skills.
- Demonstrated success working in a matrixed, cross‑functional environment.
Benefits & Perks
The following Benefits & Perks apply to Full-Time Roles Only.
We’re dedicated to ensuring children and their families have every opportunity to enjoy life’s special moments. We’re also committed to giving our staff excellent benefits so they can do the same.
- Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)
- 401K Retirement Plan with 7% Employer Contribution
- Exceptional Paid Time Off
- Maternity / Paternity Leave
- Infertility Treatment Program
- Adoption Assistance
- Education Assistance
- Enterprise Learning and Development
- And more
ALSAC is an equal employment opportunity employer.
ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.
No Search Firms:
ALSAC does not accept unsolicited assistance from search firms for employment opportunities. All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email, the internet or in any form and/or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.
