Director - Partnership Marketing

What are we building

Hard Rock Digital is a fiercely focused team working to become the best online sportsbook, casino, and social gaming company in the world. We're building a deeply curious team with a passion for learning, operating, and building new products and technologies for millions of consumers. We're customer-obsessed — we care about each customer interaction, experience, behavior, and insight, and strive to ensure we're always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We're taking that foundation of success and bringing it to the digital space - ready to join us?

What's the position?

The Director, Partnership Marketing leads Hard Rock Bet's partnership strategy and execution across the lifestyle, entertainment, music, culture, and premium experiences landscape. This role owns the full Lifestyle & Entertainment portfolio, from strategy and opportunity evaluation through activation and measurement, and builds, coaches, and scales the team that brings it to life.

You will set the vision for how Hard Rock Bet shows up in culture, translate the brand's entertainment heritage into partnership programs that drive brand and business impact, and serve as the senior point of accountability for the vertical's performance. This role reports to the Senior Director, Partnership Marketing.

What You'll Do

Strategy & Portfolio

• Own the Lifestyle & Entertainment partnership strategy and roadmap, spanning music, entertainment, festivals and live events, premium experiences, destination and venue partnerships, and grassroots opportunities across community organizations and local and regional businesses that deepen market relevance, engagement and brand affinity

• Identify, evaluate, and prioritize new partnership opportunities that ladder into brand and business objectives

• Grow existing partnerships by uncovering incremental value, activation opportunities, and added-value assets

• Define the vertical's KPI framework and measurement approach in partnership with Evaluation & Measurement

Activation & Execution 

• Oversee end-to-end activation across on-site, digital, social, CRM, content, paid media, and promotions

• Ensure flawless execution and brand consistency across all Lifestyle & Entertainment activations

• Manage external agencies to maximize creative quality, scale, and activation effectiveness

• Establish efficient processes, documentation, and operational structures that improve speed and scalability

Cross-Functional & Leadership

• Partner with Brand, User Acquisition, CRM, Promotions, Content, Product, Analytics, Operations, and Legal/Compliance to ensure partnerships are effectively executed and measured

• Build, coach, and grow a high-performing team, providing mentorship and fostering a culture of creativity, accountability, and ROI-driven execution

• Own reporting cadences that give leadership clear visibility on portfolio performance and activation outcomes

• Deliver strategic evaluations of partnership ROI, including valuation, activation effectiveness, and cross-channel integration