Director of Sales Away From Home

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA! More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves. #LI-VB1 Come join the largest baking company in the world and our family of 20,000 associates nationwide! Top Reasons to Work at Bimbo Bakeries USA: Salary Range: $151,300 - $211,800 Annual Bonus Eligibility Comprehensive Benefits Package Paid Time Off 401k & Company Match Position Summary: The Director of Customers – AFH  serves as the “General Manager” for all AFH Fresh sales, with full end‑to‑end ownership of business performance across a complex, matrixed organization. This role carries accountability for strategy, commercial execution, financial performance, and customer outcomes for the all fresh AFH business. The Director is the resident expert, single point of contact and owner of the total AFH fresh bakery business, while also leading growth and execution across multiple channels of business and new growth customers. This leader orchestrates cross‑functional partners across sales, category management, finance, operations, Revenue growth management, supply chain and marketing to deliver sustainable, profitable growth while winning share. Success in this role requires an owner’s mindset —leading without limits or reliance on reporting lines, driving clarity and accountability & ownership, and ensuring flawless execution at the customer and sales execution. This role is measured by business results, team capability, and customer satisfaction. This Director will support/lead Elevating our Internal sales teams ongoing sales training supporting and elevating the team. Key Responsibilities: Owner’s Mindset Develop and execute Annual Operating Plans (AOPs) and Joint Business Plans (JBPs) with clear priorities, KPIs, and ROI discipline. Proactively identify growth opportunities, remove obstacles, and reallocate resources to maximize long‑term value. Own the total financial performance (revenue, profit, trade, and margin) for the Fresh AFH business, both direct and indirect. Strategic Growth Driver Identify and activate growth levers including distribution, pricing, assortment, merchandising, promotion, and innovation. Leverage insights and analytics as the foundation for decisions, anticipating trends and adjusting strategy accordingly. Drive portfolio balance and integration across branded and Foodservice-label businesses. Insights to Action Leverages insights to drive decisions and solutions, understanding obstacles & opportunities. Fuels growth of Breadbox plans that positively influence - Retention & Conversion. Financial Stewardship Own trade spend management, forecasting, budget control, and investment optimization. Ensure all investments align with strategic priorities and deliver required returns. Monitor margin performance and take timely corrective action when required. Build Team Capability Lead and develop a high‑performing team with a culture of ownership and accountability . Coach direct and indirect reports to think and act as General Managers of their businesses. Clearly define roles, expectations, and performance outcomes aligned with company values. Matrix Leadership Excellence Lead without formal authority by aligning Sales, Category, Supply Chain, Marketing, Finance, and Operations behind shared goals. Drive clarity, speed of action, and execution consistency across cross‑functional partners. Operational Excellence Ensure market execution excellence across ordering, distribution, and service levels. Partner closely with supply chain and Operations to resolve issues, improve efficiency, and elevate customer experience. Communication & Leadership Presence Communicate strategy, priorities, and performance with clarity and transparency. Customer Leadership & Accountability Provide timely updates on results, risks, and opportunities to internal and external stakeholders. Inspire followership through decisive leadership, resilience, and customer obsession. Scope of Responsibility Geographic Accountability: AFH – US sales team. Category Ownership: (Direct & Indirect) Business Scale: Multi‑Channel. Leadership Model: Matrix leadership with direct Team. Leadership Competencies: Situational Adaptability – Adapts approach and attitude in real time, according to the changing demands of different solutions.    Drives Engagement - Creates a climate where people are motivated to do their est to help the organization achieve its objectives.    Ensures Accountability – Holds self and others accountable to meet commitments.    Manages Complexity – Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.     Education and Work History: Bachelor's degree in Business Administration, Marketing or other related is required – Master's degree preferred. 10–15 years of progressive experience in CPG sales and/or direct store delivery (DSD) Strong record of team leadership with both direct and indirect reports. Deep capability in analytics, financial acumen, and strategic planning. Demonstrated ability to lead effectively in cross functional organizations. Strong analytic & communication skills (written, verbal, presentation and interpersonal skills) Strong negotiation skills having gone through previous training. Ability to work in a complex environment and juggle multiple tasks at one time while also prioritizing the work to completion. Strong ability to lead with and without direct authority; collaboration with cross-functional business partners is highly critical. High Proficiency in Excel, PowerPoint, Syndicated Data, Trade Promotion Management. Travel required 40-50% The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions. Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.