Senior Sales Trainer

WHY JOIN US?

• We practice a vibrant & energetic office culture.

• We provide opportunities for career advancement within the company.

• Good performance is always rewarded accordingly.

“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”

JOB RESPONSIBILITIES:

Sales Capability Development

• Design, develop, and facilitate sales, product, customer experience, and professional development programs.
• Conduct training needs analysis and identify capability gaps across sales teams and channels.
• Develop training curricula, facilitator guides, participant materials, assessments, and supporting learning resources.
• Ensure training content remains relevant, engaging, and aligned with business priorities and sales strategies.

Learning Design & Facilitation

• Deliver engaging classroom, virtual, and blended learning programs using adult learning principles and best practices.
• Facilitate workshops, role plays, simulations, and experiential learning activities to maximize learner engagement and knowledge retention.
• Act as a facilitator, presenter, or emcee for sales conventions, kick-offs, town halls, recognition events, and employee engagement activities.
• Be willing to travel occasionally within Malaysia and to regional locations to conduct training programs and support business initiatives as required.

Soft Skills & Professional Development

• Design and facilitate learning solutions that strengthen workplace effectiveness, professional growth, and sales performance.
• Support capability development through training, coaching, feedback, and performance improvement interventions.
• Drive behavioral change and learning application through effective facilitation and reinforcement strategies.

Coaching & Performance Support

• Provide individual and group coaching to sales representatives, team leaders, and managers.
• Partner with business leaders to improve coaching effectiveness and learning transfer.
• Conduct post-training follow-ups and performance support initiatives to reinforce capability development.

Digital Learning & Innovation

• Create and manage e-learning modules, microlearning content, learning videos, and other interactive digital learning solutions.
• Leverage Microsoft Copilot, AI tools, and learning technologies to enhance learner engagement, productivity, and learning effectiveness.
• Drive innovation in learning delivery through digital, mobile, and self-directed learning approaches.

Stakeholder Management & Learning Effectiveness

• Collaborate with Sales, Operations, HR, Customer Experience, and other stakeholders to align learning initiatives with business objectives.
• Evaluate training effectiveness through learner feedback, assessments, observations, business performance metrics, and capability outcomes.
• Analyze learning data and recommend continuous improvements to learning programs and interventions.

Requirements

Education

• Bachelor's Degree in Business, Human Resources, Learning & Development, Psychology, Education, Marketing, or a related discipline.
• Postgraduate qualifications are an added advantage.

Experience

• Minimum 5 years of experience in Sales Training, Learning & Development, Capability Development, or a related field.
• Proven experience designing and facilitating sales and soft skills training programs.
• Experience coaching frontline teams and leaders to drive performance improvement.
• Strong background in adult learning, facilitation, instructional design, and learning evaluation.
• Experience working with diverse stakeholders in a fast-paced, customer-facing environment.
• Experience in telecommunications, media, subscription-based services, FMCG, financial services, or related industries is an advantage.

Preferred Certifications

Candidates with one or more of the following certifications will be highly preferred:

• Certified Professional Trainer (CPT)
• HRD Corp Accredited Trainer
• Train-the-Trainer Certification
• Other recognized certifications in training, coaching, facilitation, leadership development, behavioral assessments, or learning and development

REQUIREMENTS: