- Salary
- $113k – $120k
- Location
- JD Power USA - Troy, United States of America
- Workplace
- Remote
- Type
- Full-time
- Source
- Workday
Description
Job Description:
Title: OEM Digital Deal Advisor
Location: Remote - USA, Northeast Region
Reports to: Program Director
The Role: We seek a highly motivated and energetic Dealer Digital Advisor to join our OEM digital marketing team. The ideal candidate will have an extensive background in automotive digital marketing, ideally at the dealership level, an entrepreneurial spirit, and work within a larger team to grow the OEM Dealer Digital program. Ultimately, the candidate will be critical in driving retail sales and market share by promoting digital knowledge and engagement to our dealer body.
The Impact You Will Have in This Role:
What You’ll Be Doing in This Role:
- Act as the trusted digital advisor to the OEM’s Dealer body, conducting program performance reviews, vendor recommendations, and overall digital consultative services that drive improvements in the Dealers' sales and service business
- Exhibit proficiencies in Dealership Websites, SEO, SEM, Social Media, Reputation Management, CRM, and Google AdWords
- Work independently while keeping the management team advised on accomplishments
- Provide support and training to both Dealers and regional teams on digital marketing products, services, and best practices
- Stay up to date on the latest digital trends and align dealers with the program's digital products and services
- Conduct regular reporting on digital performance metrics with the goal of identifying opportunities within Dealers and Zones
- Understand cross-tier program benefits and communicate these with dealers
- Engage and educate our Dealer body on Digital Marketing Strategy and best practices:
- Have an in-depth knowledge of lead management and customer communication processes
- Drive efficiencies in dealer process and best practices to increase sales and participation in the program
- Work with dealers to solve digital marketing concerns
- Consult with dealers to educate on OEM Digital systems and processes
- This role requires extensive travel with in-person Dealership consultations
- Leadership Responsibilities
- Support departmental goals and other operational activities in partnership with leadership
- Actively participate in organizational goal setting and establishment of organizational objectives for the OEM Digital Solutions team
- Travel - 80%
Qualifications of this Role:
- Minimum of 5+ years’ experience working directly with Dealerships in digital marketing
- 3- 5+ years working in the automotive industry, with some time in automotive digital marketing companies preferred
- General understanding of automotive digital marketing, websites, digital advertising, leads, CRM, marketing analytics, ROI, etc.
- Understanding and or experience working with Dealers or Dealer groups on digital marketing programs, consulting, or executing campaigns
- Engaging personality with the ability to connect with a diverse range of people
- Self-starter with the ability to manage multiple projects
- Ability to lead internal and external meetings and be an articulate and active participant, ensuring the discussion stays on track
- Ability to deliver instructions clearly and concisely, providing the proper materials and documentation when necessary
- Excellent verbal and written communication skills and confident in group presentations
- Identify risk and work with other leaders and internal groups to resolve conflicts
- Superior analytical and organizational skills and demonstrated ability to pay attention to details
- Take ownership and accountability over the process, ensuring success
- OEM and dealer-oriented team player with the ability to motivate the internal team while providing program leadership
This position has a starting salary range of $113,000 – $120,000 USD per year. This is the range we reasonably and in good faith expect to pay for the role at the time of posting. An employee’s pay within the range is determined by a number of factors, including relevant skills, education, qualifications, experience, performance, business or organizational needs, and geographic location.
Company Mission
Our mission in the market we serve is clear. To power every auto-related decision through proprietary data, advanced analytics, deep industry expertise, and seamless workflows that connect insight to action.
Our Values
We POWER Our Customer's Success
We are Innovative, Collaborative and Grounded in Data
We Make Things Easy
We Get It Done
We Start with Trust & Prove it Everyday
JD Power is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Should you require accommodations during the recruitment and selection process, please reach out to [email protected].
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