PG India - Executive

Company Description

We are the ROI agency, a position we have proudly held true to since 2005. Over the years, we have evolved our definition of ROI, as it has changed with the ever-complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media. Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth. Top-line growth for our clients’ businesses, growth for our people and growth for our culture. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward thinking and accountable to our clients. Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content, and superior trading. This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes. It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients. It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward thinking and accountable to our clients. At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Disney, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Overview

We are seeking a detail-oriented and analytical Mainline Planning Specialist to join our Media Planning team. The ideal candidate will be responsible for developing strategic media plans, delivering data-driven insights, managing client relationships, and ensuring seamless execution of traditional media campaigns. The role requires strong analytical skills, market understanding, and the ability to collaborate effectively with internal teams and clients to achieve business objectives.

Responsibilities

 

• Understand client business objectives, historical campaign performance, challenges, and growth opportunities to support strategic media planning.
• Build and maintain strong relationships with clients and internal stakeholders.
• Identify opportunities to grow client business through strategic planning and media recommendations.
• Working knowledge of media planning software such as BARC, TAM, MAP, and other syndicated media research tools.
• Escalate client concerns and business risks to agency management in a timely manner.
• Maintain accurate documentation of client discussions, approvals, and key decisions.
• Ensure all client communication and deliverables are aligned with strategy and meet quality standards.
• Mentor and guide junior team members while supporting their professional development.
• Monitor campaign performance and recommend media spend optimizations based on data and market conditions.
• Ensure media plans are executed effectively while meeting budget, reach, and impression targets.
• Track media market trends, competitive activity, audience behavior, and emerging opportunities through research and analysis.
• Stay updated on industry trends, consumer behavior, and developments within the traditional media landscape.
• Strong understanding of traditional media planning concepts, buying processes, and implementation timelines..
• Experience using syndicated and proprietary media planning tools.
• Advanced proficiency in Microsoft Excel, PowerPoint, and Word.
• Ability to analyze consumer insights and convert data into actionable media recommendations.
• Strong analytical, problem-solving, and decision-making capabilities.
• Excellent communication, presentation, and stakeholder management skills.
• Highly organized with exceptional attention to detail.
• Ability to work collaboratively in a fast-paced environment and manage multiple priorities.
• Comfortable working in an evolving and ambiguous business environment.
• Strong financial and budget management skills.
• Proven ability to take ownership and consistently deliver against commitments.
• Strong understanding of media metrics, audience measurement, and campaign evaluation.

Qualifications

 

• Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field.
• 2–3 years of experience in Traditional/Mainline Media Planning or Media Strategy.
• Prior experience in a media agency or advertising environment is preferred