- Location
- United States
- Workplace
- Remote
- Type
- Full-time
- Department
- Marketing
- Seniority
- Manager
- Experience
- 3+ years
- Source
- Pinpoint
Description
Marketing Automation Manager
Department: Marketing
Employment Type: Full Time
Location: United States
Description
Are you looking for a company where YOUR VOICE is heard? Where you can MAKE A DIFFERENCE? Do you THRIVE in a FAST-PACED work environment? Do you wake every morning EXCITED to work with GREATPEOPLE and create SUCCESSTOGETHER? Then Intermedia is the place for you.
Intermedia has established itself as a leading provider of cloud communications and collaboration tech that allows companies to connect better. We have a strong track record of growth, profitability, and creating an environment where everyone matters. Everyone. While we are fast-paced and admittedly a bit intense, we promise that you won’t be bored. You will find Intermedia is a place where you can indulge your passion for creating and supporting great cloud technology. What’s more, we always look to promote from within and have many employees who have been with us 10, 15, and 20+ years!
Culture at Intermedia is built on teamwork and transparency. We hold each other accountable and always have each other’s back!
Are you ready to make your mark?
Intermedia has established itself as a leading provider of cloud communications and collaboration tech that allows companies to connect better. We have a strong track record of growth, profitability, and creating an environment where everyone matters. Everyone. While we are fast-paced and admittedly a bit intense, we promise that you won’t be bored. You will find Intermedia is a place where you can indulge your passion for creating and supporting great cloud technology. What’s more, we always look to promote from within and have many employees who have been with us 10, 15, and 20+ years!
Culture at Intermedia is built on teamwork and transparency. We hold each other accountable and always have each other’s back!
Are you ready to make your mark?
Key Responsibilities
Campaign Execution & Strategy
- Plan and execute end-to-end marketing automation campaigns, including lead nurturing, scoring, and lifecycle management.
- Brainstorm, execute, and measure growth experiments within Marketo to optimize performance.
- Partner with Product Marketing and Field Marketing to build targeted programs and secure required campaign assets.
Data Management & Compliance
- Maintain and optimize data hygiene, enrichment, progressive profiling, and data governance.
- Ensure all marketing activities comply with international spam and data privacy regulations.
- Identify database optimization opportunities to accelerate lead and pipeline growth.
Systems, Integration & Operations
- Manage the integration of internal and third-party tools with our marketing automation platform.
- Collaborate with Sales Operations on cross-functional projects to troubleshoot data exchange issues between systems.
- Investigate, evaluate, and adopt new platforms or tools to support scaling marketing needs.
Analytics & Stakeholder Collaboration
- Gather detailed business requirements from marketing, sales, and tech teams to meet business objectives.
- Analyze campaign performance, track end-to-end lead attribution, and deliver actionable reports to key stakeholders.
- Use data-driven insights to optimize time-to-market speed and campaign efficiency.
Required Skills & Qualifications
- 3+ years of experience in online marketing, specifically designing, building, and executing campaigns in Marketo.
- Marketo Certification: Adobe Marketo Engage certification is highly preferred.
- CRM Expertise: Advanced skills and in-depth experience with Salesforce.
- Web Basics: Working knowledge of HTML and CSS for email and landing page editing.
- Marketing Automation: Proven experience managing digital marketing campaigns, database growth, and strict data hygiene.
- Operations & Delivery: Strong track record in lead management, lead scoring, attribution modeling, and revenue cycle models.
- Systems Integration: Experience integrating third-party tools, managing CRM workflows, or handling platform migrations.
- Data-Driven Thinking: Strong analytical capabilities to evaluate end-to-end metrics and campaign performance.
- Project Management: Ability to thrive in a fast-paced environment, balancing competing deadlines and shifting priorities.
- Communication: Excellent verbal, written, and cross-functional interpersonal skills.
- Work Style: Detail-oriented, resourceful, and capable of working independently under tight timelines with an "I can figure it out" attitude.
- Education: Bachelor’s degree required.
Skills
SalesforceComplianceProject Management
