Marcom Specialist - Greator China

Kardex China is seeking an energetic and driving marketing practitioner to join our Marketing and Communication Team in the role of MarCom Specialist. The job holder will execute Marketing Plan both in on- & offline and is business, data & KPI driven. Position reports to the Reginal MarCom Director, APAC. 卡迪斯中国正在寻找一位充满活力及驱动力的营销实践者加入我们的市场团队，担任市场专员。任职者能够执行涵盖线上与线下的营销计划，坚持业务导向、数据驱动及KPI导向。该职位向亚太区市场总监汇报。

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Job Requirements

- Training/Education: Tertiary education in related field.

全日制大专以上相关专业

- 5-10 years of marketing experience in the B2B industry.

5-10年B2B行业市场营销经验

- Experience in Marketing Planning, Digital Marketing incl. Campaigning, Lead Management, Event Management, KPI Management & Reporting.

有营销策划、数字营销经验，包括活动策划、潜在客户管理、活动管理、KPI管理和报告。

-Working closing with peers within a in Matrix Organization of small-mid size teams.

在中小型团队的矩阵式组织中与同事紧密合作。

- Steer, manage & advise internal Business Partner and act on eye level.

指导、管理和建议内部业务合作伙伴，并采取行动。

- Ability to contribute ideas, participate in project/initiatives and introduce change across multiple locations/functions and organizations.

能够贡献想法，参与项目/倡议，并在多个地点/职能和组织中引入变革。

Main Accountabilities

- Execute Marketing Plan for the local markets in collaboration with local sales & service directors according to Global & Regional MarCom Strategy.

根据全球和本地公关战略，与本地销售和服务总监合作，执行市场的营销计划。 - Deliver insightful KPI & data-driven reporting projects leveraging HubSpot and Salesforce.

利用HubSpot和Salesforce提供有见地的KPI和数据驱动的报告项目。

- Support Marketing budget with plan and forecasts.

通过计划和预测支持营销预算。

- Plan and execute defined local Marketing Mix both on- & offline (60% Digital: Baidu PPC, WeChat Ads, LinkedIn Paid, Search Marketing, 3rd party ads, EDM, Tel Marketing and 40% Offline: Direct Marketing, Exhibition & Events, Marketing Literature and Customer Relations) based on CI/CD.

基于CI/CD，计划和执行明确的线上和线下本地营销组合（60%的数字：百度PPC、微信广告、领英付费、搜索营销、第三方广告、EDM、电话营销，40%的线下：直销、展览和活动、营销文献和客户关系）。

- Organize customer / industry events and exhibitions according to global standards and local requirement.

根据集团标准和本地要求组织客户/行业活动和展览。

- Execute digital marketing campaigns for the region (Hubspot) incl. content creation (e.g. landing pages, posts, on- & offline assets).

为本地区（Hubspot）执行数字营销活动，包括内容创建（例如登录页面、帖子、线上和线下资产）。

- Create good and relevant local written contents & stories for local on- & offline media.

为本地线上和线下媒体创作良好且相关的当地书面内容和故事。

- Partner with local digital & offline media (3rd party, business & industry-specific media).Implement and ensure performance of paid digital advertising & search engines.

与本地数字和线下媒体（第三方、商业和行业特定媒体）合作。实施并确保付费数字广告和搜索引擎的性能。

- Provide data driven insights to Regional Marcomm, senior stakeholders and provide regular updates & reporting against KPIs with action plans.

为区域市场营销部、高级利益相关者提供数据驱动的见解，并定期更新和报告关键绩效指标和行动计划。

- Follow up on leads until handover to Sales. Own Lead Management in CRM system (Salesforce).

跟进潜在客户，直至移交给销售部门。在CRM系统（Salesforce）中拥有潜在客户管理。

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