- Location
- Shanghai, China
- Type
- Full-time
- Department
- Sales
- Seniority
- Manager
- Source
- Workday
Description
Commercial Communication Manager
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KEY EXPECTED ACHIEVEMENTS (updated by Regional Comms Head in Jan 2026)
- Lead AGB commercial communication plans that brings clear objectivity and strategies of business and brand building
- Produces compelling and sharable product narratives and stories that influence key opinion leaders and relevant stakeholders and drive their action in support of our brands.
- Adapt global creative assets and create regional assets to effectively boost product awareness, consideration and conversion
- Guide regional social newsroom and influencer social content plan with a strong sense of recognizing what’s newsworthy, engaging and shareable that will spark positive conversation
- Contribute to the brand's strategic positioning platform.
- Governance brand identity usage across LBs and multiple touch points with clear and updated brand identity guidance
- Nurture good relationships with top influencers & top media publishers to win their trust and advocacy for Michelin brand and products.
- Develop a comprehensive 360° communication plan, including digital.
- Centrally, guide and support the Regions in activating and amplifying Owned, Shared, Earned, and Paid media (OSEP), leveraging local opportunities, with the Group Media Manager.
- Locally, deploy all OSEP activations in line with the needs of the perimeter, and in coordination with the perimeter Media Manager.
- Guide and supervise SEO and GEO execution to drive favorable exposure of Michelin when people search the brand / products in social and AI
- Anticipate and communicate possible PR issues and impacts for brands and products, adjusting preparation as needed and manage the issue effectively.
Skills
SEO
