Product Marketing Manager

We are looking for a Product Marketing Manager to lead our outbound marketing activities. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales. For this role, you must be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns and pricing strategies. Your goal will be to develop and implement the most profitable plans to position and promote our products. Responsibilities Study company productsTranslate technical details into benefits for the userFollow and analyze market trends to position productsDevelop product marketing strategies (pricing, advertising, product launching)Craft compelling messages across marketing channels (landing pages, ad campaigns)Work with various teams (design, content, acquisition, product, sales) to implement strategiesTest marketing product features, releases and ad copyEvaluate projects using relevant KPIs and feedback from existing and prospective customers Requirements Proven experience as a Product Marketing Manager, Brand Manager or similar roleBackground in design and copywriting is a plusExperience in market analysisFamiliar with product marketing tactics (e.g. integrated marketing campaigns)Working knowledge of web analytics tools (Google Analytics, WebTrends)Excellent communication skillsA keen eye for detailCreativityAnalytical mind and strong quantitative skillsBSc/BA in Marketing, Communications or similar fieldBenefitsHealth Care Plan (Medical, Dental & Vision)Paid Time Off (Vacation, Sick & Public Holidays)Family Leave (Maternity, Paternity)Training & DevelopmentWork From HomeStock Option PlanTools required for remote workPhone, Computer, internet access, 2TB hard drive etcSalary$100,000 - $158,125 a year