CX Digital Manager (Owned & Earned Ecosystem)- SSA

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It Uniquely Yours.

You are part of a team responsible for experimenting with cutting-edge technologies, delivering solutions by testing and learning and developing strong partnerships to enable growth through innovation and agile methodologies.

How you will contribute

You will conduct innovative pilot projects to drive disruptive ideas across the organization, using the learnings from these projects to inform decisions on whether to incorporate them as a portfolio project or to introduce them as a new proof of concept. Working with other Mondelēz teams, you will get to experiment with cutting-edge technologies to build a strong pipeline of ideas to pursue. In addition, you will get to bring the outside in by building relationships with start-ups and building your knowledge of actual proof-of-concept cases and lead end-to-end product management activities after the proof of concept has been successfully adopted.

What you will bring

A desire to drive your future and accelerate your career. You will bring experience and knowledge in:

• Project management including knowledge of Agile
• Technical expertise and a passion for innovation
• Technical and business acumen to evaluate opportunities with internal and external partners
• Understanding a variety of disruptive technology products and services
• Machine learning/artificial intelligence programming languages
• The start-up landscape
• Familiarity with the fast-moving consumer goods or related sector
• Driving for results and Analytical skills

What you need to know about this position:

Responsible for the designs & to orchestrate intelligent brand experiences that move people across owned & earned touchpoints, leveraging data, creativity and technology

How you will contribute

Digital content and campaigns (across website, owned social media, direct messaging, Apps – exc. DTC)

• Define the O&E experience strategy to bring brand purpose to life through relevant, personalized and emotionally resonant content and set framework for digital content development (based on global guidance)
• Collaborate with Brand, CX, and Media teams to design seamless consumer journeys that connect P.O.E experiences.
• Continuously learn from consumer data and feedback loops to optimize in real time & enhance brand relevance
• Perform audits on digital content to ensure it aligns with brand guidelines for voice, optimisation and suitability
• Develop an always-on content calendar for owned channels to create short and long form content campaigns for different digital channels (aligned with overall brand plan – Brand owns campaign content calendar and overall brand equity etc.)
• Educate Brand team on digital content creation capabilities
• Input into tagging / tracking requirements
• Manage agencies to: Update / edit the owned & earned ecosystem (e.g. owned websites) so it contains the "right" information e.g. content; campaigns

 Influencer marketing

• Establish influencer marketing strategy (for total BU) – inc. sharing best practice from micro influencers

Manage agencies

• Deliver influencer marketing (PR, organic, social, paid media) programmes
• Activate micro influencers and build authentic relationships with creators to amplify brand experiences through genuine and storytelling

GenAI orchestration and deployment

• Ensure that the BU leverages the Digital Asset Management (DAM) and the internal Gen AI systems and tools to automate creative adaptations for Owned & Earned channels, enabling smart adaptation storytelling along the consumer journey

Owned & Earned performance analytics (choice for agency delivery as interim step)

• Provide input to the monetization analysis for owned and earned channels (e.g. data and metrics)
• Provide the data and business context to inform MMM analysis (assuming significant scale campaign)
• Track, measure and report / share on media channels, website and campaign performance (inc. data collection, direct messaging, social media, and adherence to local taxonomy)
• Performance measurement and content monitoring of social / influencer marketing
• Use social listening to understand reactions and engagement in our campaigns, and to inform future content creation (work with Brand team). Connect performance insights to emotional impact (engagement, advocacy, sentiment)
• Deliver SEO insights

Education / Certifications:

• 7+ years of experience in digital marketing – with a focus on digital content creation
• Passion for creating experiences that move people, combining data, intelligence, with creativity & empathy
• Content strategy and planning
• In depth knowledge of online platforms and social media channels
• Understanding of creative ideas (including deployment)
• Supplier management
• Project management
• Strong storytelling and communication skills
• Application of AI technology for creative and digital content
• Basic understanding of tagging and tracking

For performance analytics

• Familiar with analytical tools and technologies
• Understanding of how to analyse and report data, draw insights, identify trends

Key stakeholders

• Brand Marketing; understand brand values and brand strategy to set the right tone and reach the right consumers
• Work closely with CX BU Leads to embed the CX Purpose into all O&E strategies and ensure alignment with the Consumer Digital Strategy (Data, Gen AI, Social)
• Collaborate with Consumer Data Activation and I&A to leverage holistic insights to drive continuous optimization of content and site strategy

No Relocation support available

Business Unit Summary

Mondelēz International’s Sub Saharan Africa Business Unit is made up of three key focus areas namely Southern Africa, West Africa and the Rest of Africa Markets.  The Business Unit is home to approximately 1000 Makers and Bakers who strive to bring only the best quality and loved brands to our consumers. Mondelēz International in Sub Saharan Africa is proud to house global legacy brands including Cadbury Dairy Milk, Oreo, Halls and Bournvita, together with local jewels such as Cadbury LunchBar, Chappies, TomTom and Dentyne.  The Business Unit’s Markets have consistently been awarded Top Employer certification, and has been recognised as a Top Employer in Africa.  

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type

Regular

Digital Strategy & Innovation

Technology & Digital