Senior Marketing Manager, Partner Events

What You'll Do

Avalara is looking for an Event Manager, Partner Events to lead the strategy, planning, and execution of partner-led and partner-focused event programs that drive brand awareness, strengthen partner engagement, and support pipeline growth. You will oversee a portfolio of experiences including Partner SKOs, partner conferences and summits, sponsorships, co-marketing activations, partner-hosted events, and other strategic ecosystem programs.

You will work closely with Partner Marketing, Alliances, Sales, Finance, Operations, and external partners to ensure Avalara shows up consistently and effectively across the partner ecosystem. This role will manage programs end-to-end—from evaluating opportunities and defining objectives through budgeting, logistics, onsite execution, and post-event measurement—while building scalable processes that enable Avalara to support a growing portfolio of partner events.

You will report to the Director, Event Marketing.

#LI-Remote

What Your Responsibilities Will Be

• You will lead end-to-end execution of partner-led and partner-focused events, including Partner SKOs, partner conferences and summits, sponsorships, co-marketing programs, partner-hosted events, and strategic ecosystem activations across multiple regions and partner segments.

• You will manage event timelines, budgets, operational processes, vendor relationships, and onsite execution plans to ensure programs are delivered consistently, on time, and within budget.

• You will oversee event logistics including registration, staffing, travel coordination, shipping, booth and sponsorship deliverables, lead retrieval, speaking opportunities, partner requirements, and post-event follow-up.

• You will collaborate closely with Partner Marketing, Alliances, Sales, and partner stakeholders to establish event objectives, determine the right level of investment and activation, and ensure programs support broader partner and business priorities.

• You will develop repeatable frameworks and scalable processes for executing a high volume of partner events while maintaining a consistent Avalara brand and attendee experience.

• You will analyze event performance across attendance, engagement, leads, sourced and influenced pipeline, partner impact, and ROI, using results to recommend future investment and optimize the partner event portfolio.

What You’ll Need To Be Successful

• 5+ years of experience managing partner activations, including conferences, field marketing programs, sponsorships, corporate events, enablement and more

• Experience working directly with partners, alliances, or channel organizations, with an understanding of the unique dynamics of partner relationships and the importance of balancing Avalara’s business objectives with partner priorities and expectations

• Experience building strong relationships with internal partner stakeholders and external partner teams, navigating shared ownership, competing priorities, and multiple stakeholders to drive programs forward

• Experience leading complex event programs with ownership of budgets, logistics, timelines, vendor coordination, and onsite execution

• Experience managing partner sponsorships and activations, including sponsorship benefits, speaking opportunities, branding, registration, lead capture, and other contractual deliverables

• Ability to manage a high volume of partner event requests, evaluate requirements and investment levels, and create scalable processes that maintain consistency across programs

• Familiarity with event management, marketing, CRM, and procurement platforms such as Salesforce, Marketo, Cvent, purchase order (PO) and purchase requisition (PR) systems, or similar tools

• Experience managing agencies and vendor relationships, registration processes, and large-scale event operations across multiple regions or business segments

• Experience tracking and reporting on event performance, including partner engagement, leads, sourced and influenced pipeline, ROI, budget performance, and operational outcomes, and translating results into recommendations for future investment

Avalara is an AI-first Company

AI is embedded in our workflows, decision-making, and products.  Success here requires embracing AI as an essential capability.

• You’ll bring experience using AI and AI-related technologies, ready to thrive here.

• You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.

• You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

How We’ll Take Care Of You

Total Rewards 

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses. 

Health & Wellness 
Benefits vary by location but generally include private medical, life, and disability insurance. 

Inclusive culture and diversity 
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship. 

What You Need To Know About Avalara

We’re defining the relationship between tax and tech.

We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.

We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.

We’re An Equal Opportunity Employer

Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.