Manager, Demand Generation – ASEAN

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An individual contributor role, the Manager, Marketing & Demand Generation, ASEAN is responsible for developing and executing integrated marketing strategies that drive brand awareness, demand generation, pipeline growth, and revenue across the ASEAN region. This role partners closely with regional sales, alliances, strategic partners and internal business stakeholders to deliver impactful marketing programs aligned with business priorities and go-to-market strategies.

 

The successful candidate will lead partner marketing initiatives, demand generation campaigns, field marketing activities, and content localisation while ensuring effective budget management, campaign performance measurement, and marketing operations. The role also oversees external agencies and vendors, manages partner marketing investments, and provides leadership and coaching to the marketing team to foster a high-performing and collaborative culture.

 

Reporting directly to the ASEAN Marketing Director, this position carries responsibility for achieving the ASEAN marketing pipeline target, budget ownership, driving marketing contribution to business growth and continuously enhancing the effectiveness of the ASEAN marketing function through data-driven insights, operational excellence, and close collaboration with internal and external stakeholders.

Key responsibilities:

Partner Marketing

• Develop a strong understanding of joint business plans and collaborate with strategic partners, alliances, distributors, and internal business stakeholders to drive integrated marketing initiatives aligned to shared business objectives.
• Own the planning, execution and governance of co-marketing campaigns and Marketing Development Funds (MDF), ensuring compliance with partner requirements and optimal utilization of funds.
• Lead the development and execution of end-to-end partner marketing campaigns and events, ensuring alignment with go-to-market priorities, industry messaging, and pipeline generation goals.
• Manage external agencies and third-party vendors, ensuring procurement compliance, operational excellence, and strong business outcomes from marketing investments.

Demand Gen and Content Localisation:

• Develop and execute integrated demand generation programs that drive brand awareness, qualified leads, pipeline, and revenue across the ASEAN region.

• Collaborate with internal stakeholders, strategic partners, and external agencies to plan, schedule, manage budgets, and deliver marketing initiatives from concept through execution.

• Localise global marketing campaigns and content to ensure relevance for ASEAN markets while maintaining alignment with corporate messaging and business objectives.

• Coordinate with internal and external resources to source content, creative assets, and marketing services, ensuring campaigns target the right audience and key accounts.
• Manage the end-to-end campaign lifecycle, including planning, resource allocation, execution, lead follow-up, and post-campaign evaluation across inbound and outbound marketing activities.

Performance & Measurement

• Monitor and analyse campaign performance, providing actionable insights and recommendations to improve future marketing initiatives.

• Maintain accurate campaign tracking, ensuring marketing activities and leads are properly uploaded and tagged in Salesforce.

• plays an integral role in the pipeline contribution, and reporting of marketing-impacted pipeline.

Field Marketing:

• Support the development and distribution of internal and external marketing communications using MarTech platforms.

• Lead the planning, execution, and management of regional trade shows, conferences, executive roundtables, webinars, customer events, and partner events.

• Manage event logistics, budgets, agencies, and post-event lead management to maximise attendee engagement and pipeline generation.
• Provide coaching, feedback, and career development opportunities while fostering a collaborative, high-performance culture.

• Represent team feedback internally, ensuring effective two-way communication with senior stakeholders.
  

Team Leadership & Development:

• Provide coaching, feedback, and career development opportunities while fostering a collaborative, high-performance culture.
• Represent team feedback internally, ensuring effective two-way communication with senior stakeholders.

Workplace type:

Hybrid Working

About NTT DATA
NTT DATA is a $30+ billion business and technology services leader, serving 75% of the Fortune

Global 100. We are committed to accelerating client success and positively impacting society through

responsible innovation. We are one of the world’s leading AI and digital infrastructure providers, with

unmatched capabilities in enterprise-scale AI, cloud, security, connectivity, data centers and

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than 70 countries. We also offer clients access to a robust ecosystem of innovation centers as well as

established and start-up partners. NTT DATA is part of NTT Group, which invests over $3 billion each

year in R&D.

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