Implementation and Activation Manager (Digital)

Role Overview

IMPLEMENTATION & ACTIVATION

The Implementation & Activation team is responsible for delivering best-in-class media planning and buying for our award-winning agency brands.

The scope of the Implementation & Activation team covers all media channels and touchpoints, with a focus on delivering omnichannel media plans in each of our client patches and brands. Sitting centrally alongside our Implementation & Activation team is our Centre of Excellence, housing the Media Operations team and Craft Heads.

With our collective industry expertise, we navigate the ever-changing media landscape efficiently and effectively, fuelling growth for the brands we work with. Our commitment to transparency and accountability drives best-in-class results consistently, leveraging our exceptional media relationships to keep our finger on the pulse of emerging opportunities.

ROLE OUTLINE

The Implementation & Activation Manager is an important role, ensuring operational excellence and responsible for driving day-to-day work that delivers effective campaigns, ensuring best-in-class consistent implementation, optimisation, and reporting. Working very closely with your Director, you will produce best-in-class solutions, offer unparalleled service and deliver against targets.

The role involves the development and application of specialist technical skills, as well as solid people management.

KEY RELATIONSHIPS

• Collaborating closely with internal teams
• Establishing strong relationships with relevant media, data, and technology partners
• Fostering deep trust and understanding with clients
• Contribute to great teamwork in your immediate team

---

Responsibilities

CLIENTS

• Help build on the agency's reputation for outstanding client service.
• Clear understanding of the in-scope services of your clients and the process for completing work above and beyond.
• Cultivate strong, trusted relationships with clients at an intermediate level, as it relates to implementation planning & activation.
• Proactively recommend tactics and opportunities that resolve client challenges and objectives.

PRODUCT

• Bring innovation and creativity to the table, leveraging insights from across the market
• Engage with internal WPP Media teams to ensure you have an understanding about their offerings and relevance to our clients.
• Confident in your knowledge of media planning principles (e.g., scheduling, flighting, recency, effective reach theories, seasonality, market prioritisation, roles of all communication channels) and strong ability to utilise proprietary and industry tools to enhance and support planned recommendation.
• Ownership of the media plan, including reconciliation, and the update of plan changes, with detailed updates for internal stakeholders.
• Able to construct and present robust Implementation plans, that are grounded in strategic priorities.
• Oversee the construct and presentation of insightful and progressive post analysis reports.
• Responsible for ensuring all financial and compliance processes are followed with 100% accuracy, including bookings and loadings.
• Seek to find, communicate, and implement improvements in all aspects of the role.
• When required, a strict adherence to activation commitments that have client contract association.

PEOPLE

• Provide clear guidance and instruction when teaching & helping others.
• Contribute to great teamwork with a supportive and positive attitude.
• Oversee workflow of direct reports, swiftly escalating issues as they arise.
• Motivate and empower direct reports to achieve individual, team and org goals.
• Conduct fortnightly 1:1s, annual Career Conversations and Performance Reviews with direct reports.
• Liaise with the People Team to resolve any team disputes to ensure a safe and productive team environment.
• Continuously champion company values to build strong and trusted connections, solution-oriented perspectives and demonstrate that you genuinely care for collective team success.

GROWTH & MARKETING

• Collaborate closely with your manager to identify, collate and showcase examples of great work from within the team, both internally and externally.
• Be a positive face of the agency at industry events, either related to clients' category or our media partners.

---

Required Capabilities

• You feel empowered to bring your authentic self to work, and contribute to great teamwork, knowing your individual ideas and thoughts will be welcome.
• Keen interest in our industry and excited to work with market leading partners & technologies.
• Inquisitive and demonstrates desire to understand and know more.
• Ability to prioritise tasks effectively, ensuring that the most important and urgent ones are identified and addressed first.
• Results driven with the ability to identify and clearly articulate what’s working and why.
• Problem solving mentality. Attention to detail. Clear communicator.

MEASURING SUCCESS

In 3 months:

• Established collaborative relationships with all key stakeholders.
• A strong understanding of and can clearly articulate the agency and group proposition, core processes and our way of working.
• Immersed yourself in the team with an understanding of the status of all active and upcoming campaigns.

In 6 months:

• Demonstrated your ability to deliver on all aspects of the role in an efficient, effective, and proactive way.
• Owning the processes for specific allocated clients/campaigns from end to end, ensuring that your manager and wider team are regularly updated on the performance of each campaign and demonstrating excellent attention to detail.
• Strengthened your key stakeholder relationships to deliver great team work consistently.

In 12 months:

• Taking on greater ownership for campaigns and clients – responsibility and volume.
• Building strong relationships with publishers, representing the agency team appropriately and ensuring that campaigns are delivered to the highest quality.

---

Our Manifesto

LIMITLESS OPPORTUNITIES FOR GROWTH: OUR WAY FORWARD.

We've always been builders. It's in our DNA.

• The businesses we’ve helped grow
• The brands we’ve helped build
• The cultures we’ve helped shape
• The stories we’ve helped create.

This has all been possible due to the capability and smarts of our people - YOU.

Now, fuelled by technology, our power to build has been amplified. It's... limitless.

Limitless isn't just about dreaming big. It's about doing bigger.

It's about pushing past the boundaries of what's been done before and redefining the game. It’s about embracing disruption by being the disruptors. It's about seizing the boundless possibilities that lie ahead.

In a world where media is everywhere and everything, limitless means opportunity.

Opportunity to…

• SOLVE: by forging new channels, crafting innovative stories, solving problems with extraordinary creativity, and selling disruptive strategies to unlock new sources of growth.
• ENGAGE: by entertaining consumers in new ways, creating genuine connections with audiences to drive loyalty and deliver wins.
• GROW: by pushing the boundaries in the work you deliver, by learning the skills of tomorrow, by building the business models of the future and by stretching yourself beyond today to deliver impact.
• COLLABORATE: by working with partners who are known to us and those yet-to-be-discovered, to unlock opportunities that were previously unimaginable.

At its core, Limitless is an attitude.

It's a relentless curiosity, a desire to find a better way, to pave a new path, to disrupt what’s been done before, and to never settle.

The technology is our tool, but we are the driving force.

The possibilities are limitless. You are limitless.

Let's collectively work together and build a future of limitless growth.

#LI-Promoted