Growth Strategist

At Pinnacle Marketing Group, we build smart, intentional marketing strategies that help businesses grow, connect with their audiences, and achieve measurable results.

Pinnacle Marketing Group is looking for a Growth Strategist to drive new business for our marketing agency. This role owns the sales process from prospecting through close, building relationships with prospective clients, understanding their needs, and connecting them with the right creative, web, branding, and marketing solutions.

The Growth Strategist works closely with the internal creative team to develop proposals and scopes of work, manages the sales pipeline through the company CRM, and represents the agency within the community and at industry events. This role guides communication and coordination through the point of sale, then hands work off cleanly to the production team, and provides ongoing feedback to leadership on client needs, market trends, and new opportunities.

What You'll Do

Prospecting & Lead Generation

• Generate new leads through outreach, networking, referrals, and digital channels
• Maintain a consistent, healthy pipeline of qualified opportunities
• Represent the company at networking events, trade shows, and community gatherings
• Build the agency's presence and reputation in the local business community

Discovery, Proposals & Closing

• Run discovery calls and presentations to understand client needs and recommend solutions
• Work with the creative team to prepare accurate proposals and scopes of work
• Guide prospects through the sales process to close
• Position retainers and recurring engagements where they fit client needs

Pipeline & CRM Management

• Manage the sales pipeline in the CRM, ensuring timely follow-ups and accurate reporting
• Log activities, track opportunities, and report on progress against goals
• Coordinate the handoff to the production team after the point of sale

Relationships & Market Insight

• Build and maintain long-term client relationships through professional communication and follow-up
• Report to leadership on client needs, market trends, and potential opportunities
• Identify opportunities to expand services and deliver added value to clients

What We're Looking For

• Bachelor's degree, or equivalent education and training, in marketing, communications, business, or a related field
• Experience in sales, business development, or account management
• A track record of strong project outcomes and satisfied clients
• Solid understanding of web design, marketing, branding, and digital strategy
• Excellent written and verbal communication skills
• Strong time management and the ability to juggle multiple projects at once
• Attention to detail and organizational skills
• Proficiency with CRM and project management tools
• Self-motivated and comfortable working independently in a fast-paced environment