- Location
- 20 KING ST W:TORONTO, Canada
- Type
- Full-time
- Department
- Marketing
- Seniority
- Senior
- Closing date
- Today
- Source
- Workday
Description
Job Description
About RBCx
RBCx pursues big, bold ideas and leverages RBC’s extensive experience, networks, and capital to help shape what’s next. Our four pillars – Banking, Capital, Platform, and Ventures – combine to support tech businesses of all sizes and stages, making us the go-to backer of Canadian innovation. Our people are our most valuable assets, so we invest deeply in ensuring RBCx isn’t just a place to work but a place to belong.
About Houseful
Houseful is an RBCx venture and part of the RBCx portfolio of companies, a division of Royal Bank of Canada (RBC).
Houseful is on a mission to make home ownership more accessible to Canadians. From saving to buying, to owning and eventually selling, we offer insights, tools, and expert guidance tailored to each person's unique journey, matching them with the right experts at every stage. Today, we're here to support a lifetime of home ownership moves, so Canadians can unlock more than just the front door.
This role works in the office 3 to 4 days a week.
What is the opportunity?
Houseful is looking for a Senior Manager of Integrated Marketing who is strong at collaboration, orchestration and, ultimately, execution. This is a hands-on individual contributor role for someone comfortable owning the execution of an integrated marketing strategy.
Reporting into the Growth Operations team, you will lead Houseful’s day-to-day marketing operations and help grow qualified lead volume among prospective homebuyers through upper-funnel demand generation. You will develop and execute tactical marketing plans spanning paid media, content, organic, social and partnership initiatives, while working closely with Lifecycle Marketing and CRO to connect demand with effective customer journeys and conversion experiences. You will work across teams to bring plans to life, blending strategic thinking with hands-on execution.
What You’ll Do
Develop and execute integrated tactical plans across paid digital, content, organic and social, SEO/AEO, partnerships and enterprise co-marketing to grow qualified demand.
Connect cross-functional teams, including performance marketing, lifecycle marketing, CRO, product, design, analytics, creative and enterprise partners, to execute marketing initiatives.
Own the marketing calendar and ensure coordinated, high-quality and on-time execution across channels.
Own campaign roadmaps and status documentation, keeping teams and stakeholders updated on progress and results.
Collaborate with internal partners and stakeholders across RBCx and the broader RBC enterprise to align priorities, secure buy-in, and ensure marketing initiatives ladder up to shared business goals.
Track and report on campaign performance, with a focus on qualified lead volume, lead quality, cost efficiency and downstream conversion.
Build content plans and oversee content creation across formats such as articles, guides, newsletters and partner assets.
Ensure content and messaging align with Houseful’s brand, reflect customer needs and apply SEO/AEO best practices.
What You Bring
Required Experience & Skills
6+ years of marketing experience.
Proven expertise in planning and executing integrated, multi-channel marketing campaigns.
Experience using upper-funnel demand generation to grow qualified lead volume.
Hands-on experience across several relevant channels, including paid digital, content, organic and social, partnerships and owned channels.
Experience managing marketing budgets and allocating resources effectively.
A data-driven mindset with proficiency in analytics, campaign measurement and attribution tools.
Excellent project management, communication and collaboration skills, with the ability to coordinate multiple teams, priorities and deadlines.
Comfort working as a senior individual contributor in a fast-paced environment where priorities can shift quickly.
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
We are proud to offer a comprehensive compensation program which includes a competitive salary, bonuses, flexible benefits.
Leaders who support your development through coaching and managing opportunities
We promise you’ll work in an inclusive, collaborative, progressive, and high-performing team.
Job Skills
A/B Testing, Campaign Execution, Communication, Content Marketing, Detail-Oriented, Digital Marketing, Digital Marketing Platforms, Effectiveness Measurement, Integrated Marketing, Marketing Calendars, Marketing Campaigns, Marketing Initiatives, Marketing Planning, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Website AnalyticsAdditional Job Details
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Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
Our Employment Opportunities
At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.
RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.
