Salesforce Marketing Lead (SFMC Lead)

ob Description for SFMC Lead –

Key Responsibilities

• Platform Strategy & Governance: Own the SFMC roadmap, set architectural standards, and ensure scalable multi-channel campaign execution.
• Journey & Automation Design: Build and monitor complex workflows using Journey Builder, Automation Studio, and Contact Builder.
• Data & Integration Management: Connect SFMC with Salesforce CRM, Data Cloud/CDP, and third-party APIs using SQL, SSJS, and AMPscript.
• Team Leadership: Mentor developers, run requirement-gathering workshops, and align technical solutions with business goals.

Required Skills & Qualifications

• Experience: 7 to 10+ years in CRM or marketing automation, with at least 4-5 years of specialized, hands-on SFMC experience.
• Technical Stack: Deep proficiency in SQL, AMPscript, SSJS, HTML/CSS, REST/SOAP APIs, and Marketing Cloud Connect.
• Studio Expertise: Mastery of Email Studio, Mobile Studio, Journey Builder, and Automation Studio.
• Certifications: Certified Salesforce Marketing Cloud Consultant or Developer preferred

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