Senior Product & Brand Strategist (f/m/d)

• Lead strategy across product and brand. Connect audience needs, market opportunities and business goals to define a coherent direction for brands, digital products and services.

• Lead complex market and customer analysis. Combine qualitative research, such as interviews and user studies, with quantitative evidence from surveys, market data and product analytics. Synthesise findings into actionable audience segments, unmet needs and opportunities for differentiation and growth.

• Define KPIs and measure strategic progress. Translate brand and product objectives into measurement frameworks with clear KPIs, baselines and targets. Work with clients and analytics teams to assess performance, test assumptions and adapt strategic priorities.

• Develop actionable brand foundations. Create positioning, value propositions, brand architecture and messaging frameworks that guide product, design and communication decisions.

• Define product direction. Translate strategic opportunities into product visions, experience principles and prioritised opportunities. Work with product and technology teams to shape roadmaps, clarify trade-offs and decide which assumptions to test first.

• Make strategy tangible through design. Develop user journeys, information architecture, wireframes, interactive prototypes and UI concepts to explore, communicate and validate strategic ideas.

• Connect brand promise and product experience. Ensure that interaction patterns, content and visual design express the positioning and deliver meaningful value to users.

• Build alignment and enable decisions. Plan and facilitate workshops together with our Directors, present clear recommendations to senior stakeholders and help teams commit to a shared direction.

• Carry strategy through delivery. Stay involved as concepts become products, identities and design systems, helping teams apply strategic principles and resolve emerging questions.

• Work with global brands, publishing houses and public institutions, including healthcare organisations, cities and universities.

• Coach colleagues and help develop our product and brand strategy offering, including useful applications of AI in research, concept development and experience design.

• 6+ years of relevant experience, with substantial responsibility for leading product and/or brand strategy, ideally in an agency or consultancy. You have worked across both disciplines, with deeper expertise in one and credible practical experience in the other.

• Strong research and data analysis skills. You have led complex market, audience or competitive analyses that combine qualitative and quantitative methods. You can frame research questions, assess data quality, interpret quantitative findings and reconcile conflicting evidence into clear strategic recommendations.

• Experience defining KPIs and measurement frameworks. You have translated strategic objectives into relevant brand, product and business metrics — such as consideration, adoption, retention or conversion — and used the findings to inform decisions. You understand the limitations of the data and can collaborate effectively with research and analytics specialists.

• A track record of owning strategic decisions. You have framed challenges, developed recommendations and helped clients or teams make choices about audiences, positioning, value propositions or product direction.

• Experience producing strategy that teams can use. Your work includes outcomes such as evidence-based audience segmentation, an agreed positioning and messaging framework, a validated product proposition, or a product vision with clear priorities and measurable success criteria. You can explain how these informed roadmaps, design briefs and investment decisions.

• Case studies that connect insight, strategy and impact. You can articulate the problem, your contribution, the choices made and what changed as a result — supported by research findings, business or user metrics, or evidence of adoption within the organisation.

• Hands-on UX and UI skills. You can translate strategic direction into coherent flows, wireframes, prototypes and interface designs using tools such as Figma, and use feedback and testing to improve them.

• Experienced in designing with and for AI, its implications for brands and digital products.

• A strong understanding of brand expression. You understand how identity, typography, layout, colour and language contribute to a consistent experience, and can work closely with visual and verbal identity specialists.

• Excellent communication and facilitation skills, with the ability to guide both senior stakeholder discussions and practical working sessions.

• A structured, curious and collaborative approach, with the confidence to navigate ambiguity and take ownership from initial research through delivery.

• Fluent English; German is a strong plus.

• A central role in a dynamic, independent design consultancy with an international portfolio spanning enterprise product design, city identity, design systems, and regulated industries

• Direct access to partners and senior leadership – flat hierarchies, real autonomy, and room to shape how we do product strategy

• A dedicated team of high-profile designers and strategists driven by a no-ego, high-craft culture

• Personal responsibility, space for your own ideas, and the opportunity to grow with the company and the practice

• 30 days paid vacation, hybrid work, and a dog-friendly Berlin office

• Work-life balance support including a potential four-day week if needed

• Benefits including Urban Sports Club, food club, and ESPI cuisine

• Regular team gatherings and in-house coaching and mentoring

We value diversity and therefore welcome all applications – regardless of gender, nationality, ethnic and social origin, religion/beliefs, disability, age, and sexual orientation and identity.