Senior Manager / Group Head / Associate Director / Senior Director / Vice President- Media Investment - Media Invesment

Overview

Designations: Senior Manager / Group Head / Associate Director / Senior Director / Vice PresidentExperience: 5–15 YearsLocation: Mumbai / Gurgaon

About the Role

Publicis Groupe is looking for experienced professionals in Integrated Media Investment to drive media buying, investment strategy, commercial negotiations, and value optimisation across traditional and digital media channels.

The role involves managing media investments across TV, Print, Radio, Digital, and other relevant media platforms, ensuring effective budget utilisation, competitive commercial terms, and campaign delivery aligned with client objectives. The position offers opportunities to work across strategic planning, media negotiations, client management, team leadership, and integrated investment solutions, depending on the level of seniority.

Key Responsibilities

1. Integrated Media Investment & Strategy

• Develop and execute integrated media investment strategies aligned with client objectives, target audiences, and campaign KPIs.

• Drive media investments across traditional/mainline channels, including TV, Print, and Radio, as well as digital media platforms.

• Evaluate media opportunities and recommend effective investment allocations across channels.

• Identify opportunities to improve media efficiency, campaign reach, cost effectiveness, and overall value delivery.

• Collaborate with media planning, strategy, and digital teams to align investment decisions with campaign objectives.

2. Media Buying & Commercial Negotiations

• Lead media buying and commercial negotiations with broadcasters, publishers, media owners, digital platforms, and other partners.

• Drive rate benchmarking, inventory planning, media deals, and value optimisation across channels.

• Negotiate competitive rates, added-value opportunities, commercial agreements, and annual investment commitments.

• Build and maintain strong relationships with key media partners and industry stakeholders.

• Evaluate media proposals and identify cost-effective solutions that maximise client value.

3. Budget Management & Investment Optimisation

• Manage media budgets, investment forecasts, and spending commitments across assigned accounts.

• Ensure effective budget utilisation and adherence to approved commercial agreements.

• Monitor media costs, investment performance, and buying efficiencies against relevant benchmarks.

• Identify opportunities for cost savings, improved buying terms, and enhanced media value.

• Support annual investment planning, budgeting, and commercial reviews.

4. Campaign Execution & Delivery

• Oversee end-to-end media buying operations, including booking releases, campaign implementation, and delivery monitoring.

• Coordinate with internal teams and external media partners to ensure timely execution.

• Track campaign delivery against approved media plans, budgets, and agreed commercial terms.

• Resolve booking, inventory, billing, and campaign delivery issues.

• Ensure compliance with internal processes, documentation requirements, and operational standards.

5. Performance Analysis & Reporting

• Analyse media investment performance, market trends, cost benchmarks, and buying efficiencies.

• Prepare investment reports, commercial reviews, and actionable recommendations.

• Evaluate the effectiveness of media investments and identify opportunities for improvement.

• Provide insights to support future planning, budget allocation, and negotiation strategies.

• Present investment outcomes and recommendations to clients and senior stakeholders.

6. Client & Stakeholder Management

• Work closely with planning, strategy, digital, finance, account management, and other internal teams.

• Manage relationships with clients and external media partners to ensure alignment on investment priorities.

• Participate in client presentations, annual planning discussions, business reviews, and strategic meetings.

• Communicate investment recommendations, negotiation outcomes, and commercial opportunities effectively.

• Support integrated campaign planning and execution across multiple markets and media channels.

7. Team Leadership & Business Growth

• Lead, mentor, and develop media investment and buying teams, as applicable to the role.

• Establish best practices for negotiations, investment management, reporting, and operational efficiency.

• Contribute to new-business pitches, client proposals, and integrated media investment solutions.

• Identify opportunities to strengthen media partnerships, improve commercial outcomes, and support account growth.

• Stay updated on media consumption patterns, industry developments, market dynamics, and emerging investment opportunities.

Required Skills & Experience

• Relevant 5 - 17 years of experience in integrated media investment, media buying, commercial negotiations, or media planning.

• Strong understanding of traditional media channels, including TV, Print, and Radio, along with digital media investments.

• Experience in media negotiations, rate benchmarking, inventory management, and commercial deal-making.

• Strong understanding of media economics, market dynamics, investment planning, and budget optimisation.

• Experience managing large media budgets and delivering cost-efficient investment solutions.

• Strong analytical skills and proficiency in reporting, forecasting, and media investment tracking.

• Excellent negotiation, communication, presentation, and stakeholder management skills.

• Ability to manage multiple accounts, campaigns, and priorities in a fast-paced environment.

• Prior experience working with a media agency or advertising agency is preferred.

• Team management, senior client engagement, strategic leadership, and business development experience, depending on seniority.

Preferred Background

• Experience managing integrated media investments across traditional and digital channels.

• Exposure to large brands, multi-market campaigns, and significant media budgets.

• Established relationships with media owners, broadcasters, publishers, and digital platforms.

• Experience in annual media negotiations, commercial partnerships, and investment planning.

• Experience leading teams and managing senior client stakeholders at leadership levels.

Why Publicis Groupe?

• Opportunity to work with leading brands across integrated media channels.

• Exposure to strategic media investments, large-scale negotiations, and commercial partnerships.

• Collaboration with multidisciplinary teams and key industry stakeholders.

• Opportunities to drive media value, innovation, and business growth.