SEA Design Lead

About the Role

Accenture Song's Southeast Asia Design & Digital Products practice operates at the intersection of business strategy, customer experience, service design, and digital product innovation. As an Associate Director, Service & Experience Design, you will lead complex transformation programs and shape experience-led growth for clients across Southeast Asia.

This role combines regional client leadership, design excellence, business development, and people leadership. You will oversee multidisciplinary teams across multiple markets, partner with senior client executives, drive design-led transformation initiatives, and help grow Accenture Song's design practice throughout Southeast Asia.

Key Responsibilities

• Lead and oversee large-scale service design, customer experience, and digital transformation programs across Southeast Asia, ensuring measurable business, customer, and operational outcomes.

• Act as a trusted advisor to senior client stakeholders, including C-suite and business leaders, helping shape strategic roadmaps, transformation agendas, and experience-led growth opportunities.

• Lead multidisciplinary teams comprising service designers, experience designers, researchers, strategists, product specialists, and technologists across multiple countries and delivery locations.

• Drive the end-to-end design process across discovery, strategy, service design, experience design, prototyping, and implementation while ensuring consistency and quality across engagements.

• Develop and grow senior client relationships across priority accounts, identifying opportunities to expand existing engagements and establish new opportunities for Accenture Song.

• Lead opportunity qualification, solutioning, proposal development, client presentations, and competitive pursuits, supporting regional business growth targets.

• Establish design governance, quality standards, delivery frameworks, and ways of working that enable scale across Southeast Asia markets.

• Influence executive decision-making through compelling storytelling, business cases, customer insights, and strategic recommendations.

• Sponsor and mentor design talent across the region through coaching, career development, succession planning, recruitment, and capability-building initiatives.

• Foster a culture of innovation by championing AI-enabled design practices, emerging methodologies, and new ways of delivering value to clients.

• Represent Accenture Song in industry forums, client events, thought leadership initiatives, and marketplace activities across Southeast Asia.

Required Qualifications

• Bachelor's degree in Design, Human-Computer Interaction, Service Design, Product Design, Business, Innovation, or a related discipline.

• Extensive experience leading service design, customer experience, digital product, innovation, or transformation programmes within consulting, agency, or enterprise environments.

• Demonstrated experience leading regional or multi-market engagements across Southeast Asia or other international markets.

• Strong executive presence with proven ability to influence senior business leaders and drive strategic decision-making.

• Track record of managing large cross-functional teams across design, business, and technology disciplines.

• Experience developing business cases, shaping opportunities, supporting sales pursuits, and contributing to revenue growth.

• Deep expertise in human-centred design, service design, customer experience transformation, and digital product delivery.

• Strong facilitation, workshop leadership, storytelling, and stakeholder management skills.

Preferred Qualifications

• Experience working across public sector, financial services, telecommunications, healthcare, consumer goods, travel, retail, or technology sectors.

• Experience building and scaling regional design teams and practices.

• Strong understanding of operating model transformation, organizational design, and experience-led business transformation.

• Experience managing distributed teams across multiple Southeast Asian markets.

• Familiarity with AI-assisted research, design, prototyping, and experience innovation tools.

• Contributions to industry thought leadership, conference speaking engagements, publications, or design communities.

What Success Looks Like

• Recognized as a trusted advisor by senior client stakeholders across Southeast Asia.

• Consistently delivers high-quality experience transformation programmes that create measurable business impact.

• Develops and grows strategic client accounts through design-led opportunities.

• Builds a strong pipeline of future design leaders and contributes to capability growth across the region.

• Shapes the evolution of Accenture Song's design practice through innovation, thought leadership, and market differentiation.

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

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