German Speaking Founding Marketer - B2B SaaS (Remote)

• Salary: EUR 70,000 – EUR 85,000 + Individual Bonus
• Job Title: German-Speaking Founding Marketer (B2B SaaS)
• Location: Kempten (Allgäu), Germany (Hybrid or Fully Remote with 3–4 annual HQ visits)
• Experience Requirement: Minimum 3 years
• Language Requirements: Fluent German (C2), English (C1)

About the Company

Headquartered in the picturesque Allgäu region of Kempten, we are a profitable and independently bootstrapped B2B SaaS organization. Born out of our origins as a digital agency, we created our own proprietary software because existing market tools fell short of our daily operational standards. Today, approximately 700 German-speaking agencies rely on our platform. Our product philosophy emphasizes practical utility, user-focused design, and efficient architecture. We foster an agile team culture defined by direct communication channels, individual accountability, and a collaborative spirit where your contributions actively shape our continued growth.

The Role & Mission

As our inaugural dedicated marketing professional, you will function as a strategic generalist responsible for building our customer acquisition framework from scratch. Working hand-in-hand with our founding team, product designers, and content specialists, you will take full ownership of our go-to-market strategy, funnel design, and brand identity. We are looking for an action-oriented builder who can test hypotheses rigorously, scale paid acquisition channels, configure advanced HubSpot automation, and drive our expansion throughout the DACH market.

Key Responsibilities

• Strategy & Positioning: Formulate comprehensive marketing roadmaps, manage channel budgets, define critical KPIs, and refine messaging tailored to diverse agency segments and buyer personas.
• Performance Marketing: Take absolute charge of paid advertising channels, focusing primarily on Meta Ads to steer creative development, campaign architecture, A/B testing, and optimization.
• Funnel & Conversion Optimization: Fine-tune every phase of the customer journey, from the initial click through trial onboarding to successful monetization.
• Marketing Automation (HubSpot): Establish HubSpot as our foundational marketing infrastructure, overseeing lead nurturing workflows, scoring frameworks, and detailed reporting analytics.
• Channel Expansion: Discover and scale secondary growth channels, including LinkedIn marketing campaigns, educational webinars, and strategic partnership initiatives.
• Cross-Functional Collaboration: Partner closely with Product and Customer Success teams to effectively promote case studies, new feature updates, and product rollouts.
• Tracking & Attribution: Maintain precise attribution models and data tracking to accurately measure ROI and support data-backed decision-making.
• Team & Agency Building: Anticipate future organizational demands by mapping out hiring roadmaps and vetting external agency partners.

What We Are Looking For

Must-haves:

• Experience: Minimum of 3 years dedicated to B2B SaaS marketing within fast-paced, high-growth settings.
• Performance Expertise: Demonstrated, hands-on experience building, managing, and scaling Meta Ads campaigns.
• Automation Mastery: Strong technical capability in HubSpot automation, lead scoring, and CRM integration.
• Funnel Acumen: Deep understanding of product-led growth (PLG) and trial-to-paid conversion funnels.
• Mindset: A blend of strategic vision and hands-on execution requiring minimal oversight, underpinned by strong personal ownership and initiative.
• Data-Driven: Analytical precision in performance tracking, hypothesis testing, and scaling successful campaigns.
• Language Skills: C2 native-level German for crafting compelling copy, and C1 professional English for internal operations.

Nice-to-haves:

• Background within agency operations, marketing services, or recruitment environments.
• Working knowledge of LinkedIn advertising, organic social media management, or community-driven marketing strategies.
• Prior experience coordinating external vendors, creative agencies, or expanding marketing teams.

What We Offer

• High Creative Freedom: Complete autonomy to design and implement marketing strategies, workflows, and processes from the ground up.
• Direct Impact: Daily collaboration with the founders, ensuring immediate visibility and strategic influence for your initiatives.
• Attractive Compensation: A competitive salary range of EUR 70,000 – EUR 85,000, supplemented by individual performance bonuses and 30 days of annual leave.
• Flexible Working Model: Full remote flexibility combined with 3–4 yearly team meetups at our headquarters in Kempten, Allgäu.
• Maximum Growth Curve: Exceptional professional development supported by continuous learning budgets, team events, and a vibrant corporate culture.