- Location
- Toronto
- Workplace
- Hybrid
- Type
- Full-time
- Department
- Marketing
- Seniority
- Manager
- Experience
- 3+ years
- Source
- Lever
Description
Join a Challenger
At EQ, we're remaking banking so every Canadian gets ahead, every day. Serving nearly 4 million Canadians from coast to coast, we offer a wide variety of financial services from banking and lending, to trust and credit union solutions.
We've been at this since 1970, challenging the conventions of traditional banking with smarter, faster, and more connected financial experiences.
What's kept us moving? The people behind it all: challengers who ask better questions, push back on old assumptions, and look for a better way forward.
If you're driven to help reshape how banking works for Canadians and the businesses that power our economy, this could be your next big opportunity.
We can’t wait to get to know you!
The Work
The Manager, Search Engine Marketing, is a Paid Search subject matter expert on the Digital Acquisition team, combining exceptional knowledge of Paid Search strategy, an inquisitive and analytical mindset and a passion for data driven marketing to accelerate the growth of Everyday Banking products (ex. Deposits, Credit Cards, Lending). This hands-on role will manage a minimum of two personal banking product campaigns within Google Ads, and Microsoft Ads, executing paid search, performance max and demand generation tactics. The Manager will have the capacity to support team members (Specialists, Associate Managers, and Sr. Managers) on day-to-day optimizations and longer-term projects that contribute to hitting business KPI’s, include volume targets, cost to acquire, and customer lifetime value.
Skills
ExcelTableauSEOSEMGoogle Ads