Location

ST. LOUIS, MO 63108

Scheduled Hours

40

Position Summary

Responsible for development and implementation of the marketing and communication strategies in support of the clinical, research and strategic priorities of the Department. Includes the advancement and stewardship of the brand locally, regionally and nationally, through directing strategic marketing and communications planning, execution and evaluation. Responsible for developing and directing positioning, architecture, identity, messaging and attributes across all specialties, locations, services, programs, fundraising activities, and marketing/communications initiatives with a focus on integration across all platforms to deliver a preference for WashU Medicine department and customer acquisition. Responsible for leading efforts to identify new markets, customer trends, and marketplace competition. Drives the force behind the marketing, sales and communications teams, driving future competitive advantage by opening minds, challenging traditional ways, inspiring change, and creating unexpected connections. Plans, develops, and implements marketing and communication services; provides leadership and direction to the business development and visual media team; increases visibility and ensures a consistent media message is delivered across all channels and platforms. Develops marketing and communications materials that convey the unique nature of cutting edge technology and research achievements to key audiences. Enhances reputation and increases targeted patient clinical volume, medical student, postdoc, and resident preference, alumni commitment and donations, and faculty and staff desire to affiliate.

Job Description

• Develops with leadership and oversees the evolving media message which the department wishes to convey.
• Develops department marketing and communication plans that drives growth and meets overall business goals. Develops marketing strategies for new initiatives, services and various facilities.
• Measures, evaluates, manages and reports on results of marketing activities using benchmarks, such as achieving call-to-action, ROI, increased business volumes correlated with campaigns or donations, market share, preferences, increased satisfaction ratings among referring practices, increased site traffic, social media engagement, and readership.
• Identifies and builds appropriate dashboards. Makes recommendations based on research and analytics; develop systems to track and analyze metrics.
• Collaborates with Medical Public Affairs to identify earned media opportunities for showcasing clinical and research faculty accomplishments to enhance the reputation of WUSM.
• Serves as liaison between the department and, Faculty Practice Plan (FPP) marketing, other WUSM departments, and Medical Public Affairs (MPA); attends scheduled marketing meetings, communicates regularly with FPP and MPA and department leadership teams, and coordinates efforts regarding prevention, education, materials, and events.
• Develops and manages marketing and communication department budget. Reviews and/or negotiates all vendor agreements and freelance contracts. Works to maximize impact, prioritizing activities and expenditures accordingly.
• Provides support for community outreach events such as lectures, screenings, and departmental events.
• Performs other duties as assigned.

Working Conditions:

Job Location/Working Conditions

• Normal office environment

Physical Effort

• Typically sitting at desk or table  
• Repetitive wrist, hand or finger movement (PC Typing)  

Equipment

• Office equipment

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time.

Required Qualifications

Education:

Bachelor's degree

Certifications/Professional Licenses:

No specific certification/professional license is required for this position.

Work Experience:

Marketing, Advertising, Or Public Relations (5 Years)

Skills:

Not Applicable

Driver's License:

A driver's license is not required for this position.

More About This Job

WashU seeks highly motivated individuals who are able to perform duties in a manner consistent with our core mission and guiding principles.

Preferred Qualifications

Education:

Master's degree

Certifications/Professional Licenses:

No additional certification/professional licenses unless stated elsewhere in the job posting.

Work Experience:

Marketing (8 Years)

Skills:

Adaptability, Analytical Thinking, Collaborative Networking, Communication, Deadline Management, Diplomacy, Emotional Intelligence, Enterprise Information Systems, Fast-Paced Environments, Group Problem Solving, Independent Decision-Making, Innovation, Inspirational Leadership, Marketing Communications Planning, Multitasking, Online Editing, People Management, Professional Etiquette, Publications Production, Self Motivation, Sound Judgment, Strategic Planning, Technical Analysis, Time Management, Working Independently

Grade

G13

Salary Range

$65,900.00 - $112,700.00 / Annually

The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.

Questions

For frequently asked questions about the application process, please refer to our External Applicant FAQ.

Accommodation

If you are unable to use our online application system and would like an accommodation, please email [email protected] or call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request.

All qualified individuals must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

Pre-Employment Screening

All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.

Benefits Statement

Personal

• Up to 22 days of vacation, 10 recognized holidays, and sick time.

• Competitive health insurance packages with priority appointments and lower copays/coinsurance.

• Take advantage of our free Metro transit U-Pass for eligible employees.

• WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.

Wellness

• Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!

Family

• We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? We’ve got you covered.

• WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.

For policies, detailed benefits, and eligibility, please visit: https://hr.wustl.edu/benefits/

EEO Statement

Washington University in St. Louis is committed to the principles and practices of equal employment opportunity. It is the University’s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity or shared ancestry, color, national origin, citizenship (where prohibited by federal law), age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information. As a federal contractor, the university maintains affirmative action programs to implement its equal employment opportunity policy for individuals with disabilities and protected veterans, in accordance with Section 503 of the Rehabilitation Act of 1973, as amended, and the Vietnam Era Veterans’ Readjustment Assistance Act of 1974 (VEVRAA), as amended.