Web Analyst

Job Description

We are seeking a highly skilled and proactive Tracking & Web Analytics Specialist to manage and optimize the digital data infrastructure across our global e-commerce platforms. This role is responsible for ensuring the accurate capture, processing, and cataloging of online behavioral data to provide robust, accessible metrics for web analytics experts and business stakeholders. The Specialist acts as the bridge between business insight needs and technical tracking implementation, with a strong focus on data quality, privacy compliance, and continuous improvement.

Key Responsibilities

The primary goal of this role is to establish and maintain robust digital tracking to transform raw website activity into continuous performance metrics for e-commerce improvement.

1. Tracking Setup & Implementation

• Define, implement, and rigorously test new tracking events, metrics, and dimensions across our e-commerce platforms.
• Serve as the technical liaison between the business/analytics teams and the IT development teams for all tracking implementation projects.
• Maintain the official tracking plan, ensuring it is consistently updated to reflect changes and new features on the website.
• Translate specific data or insight needs from business teams into concrete, defined tracking points and events.

2. Data Governance & Quality Assurance

• Safeguard the end-to-end data pipeline, ensuring the digital data quality is monitored daily, and setting the standards for the overall organization.
• Set up tracking implementations in a manner compliant with global privacy regulations, including GDPR.
• Monitor the tracking performance of various channels and websites, taking necessary actions and involving stakeholders to resolve issues.

3. Consulting & Optimization

• Act as a critical thinker towards new tracking requests, prioritizing them based on resource availability and anticipated business value.
• Advise business teams on selecting the most appropriate events and conversion metrics for effective tracking and campaign measurement.
• Serve as a web analytics coach across the company, advising and consulting on the operational performance of platforms and tools that involve digital data.

Required Skills & Technical Expertise

Mandatory Technical Skills

• Web Analytics Tools: Proficiency in setting up, configuring, and debugging tools such as Google Analytics 4 (GA4), Adobe Analytics, or Mixpanel.
• Tag Management Systems: Extensive, hands-on experience with Google Tag Manager (GTM) and/or Tealium.
• A/B Testing: Practical experience with A/B and feature experimentation tools like Optimizely, VWO, or Chameleon.
• Programming: Extensive experience implementing "vanilla" Javascript and working with front-end libraries like ReactJS and jQuery for data layer management and custom tagging.
• Debugging: Mastery of technical QA and debugging tools (e.g., browser developer console, network monitoring).

Preferred Skills & Knowledge

• Data Querying: Proficiency in SQL.
• Cloud Data Environments: Experience with cloud-based data warehouses like Google BigQuery or other similar platforms (Snowflake, AWS Redshift).
• MarTech Stack: A fundamental understanding of digital and e-commerce programs and technologies across robust MarTech stacks.
• Data Modeling: Knowledge of data analysis tactics, digital tracking implementations, and customer data management.

Qualifications, Education, & Competencies

Qualifications & Experience

• Education: Bachelor's degree (B.Tech/B.E., BCA/MCA, or a degree in Computer Science, Digital Marketing, Statistics, Economics, or a related quantitative field) or equivalent practical experience is desired.
• Experience: 3-6 years of professional experience focused on analytics implementation, tracking, and tag management.

Key Competencies

• Analytical & Problem-Solving: Strong analytical skills, critical thinking, and a structured approach to problem-solving.
• Proactivity & Drive: Highly proactive, self-motivated, and eager to learn.
• Communication: Outstanding verbal and written communication skills, with the ability to convey complex technical concepts to non-technical stakeholders.
• Collaboration: Able to work effectively both independently and collaboratively within cross-functional teams (IT, Marketing, Product).
• Improvement Focus: A dedication to continuous improvement of processes and data infrastructure.

WHAT’S IN IT FOR YOU

• A family atmosphere , people-centric culture, where your emotional and physical well-being matters.
• A company of great colleagues with a global mindset, where you feel welcomed from day one.
• A competitive salary , medical insurance for family , retirement benefits Healthy work – life balance
• Internal career opportunities, professional development, including access to LinkedIn Learning and many in-house/external training courses
• Job security working for a global company with strong presence & commitment in India.

PEOPLE ARE AT OUR HEART

• TVH is a global business with a family atmosphere, where people are at the center. We value clarity, mutual respect, kindness and open communication. Our people are down-to-earth, easy to work and engage with. We welcome differences and celebrate new ideas.

ABOUT TVH

• TVH is a parts specialist for quality parts and accessories for material handling, industrial vehicles, and construction and agricultural equipment. Working at TVH is opting for a company that excels as an international market leader and is well-known for its unstoppable craving for innovation.