Remote Email Marketing Leader – Klaviyo Experience

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Location: Remote from Latin America

Position Type: Full-time

Salary:  $2,000 - 2,500 USD/month

Schedule: Full-time (Standard hours 9:00 AM – 5:00 PM, with a flexible, team-oriented mindset to support urgent deadlines and high-priority deal closures as needed)

 

Our Client

 

Job Overview

Our Client is seeking an experienced E-Commerce Email Marketing Leader to take ownership of its existing client accounts and internal e-commerce businesses, leading the strategy, execution, and optimization of email and SMS marketing initiatives.

This is a leadership-focused role that goes beyond campaign execution. The successful candidate will oversee the entire customer journey, from developing lifecycle strategies and managing automated flows to optimizing audience segmentation, deliverability, engagement, and retention.

The ideal candidate combines strong technical expertise in email and SMS marketing platforms, particularly Klaviyo, with creative storytelling, copywriting, and design skills. They should be comfortable independently managing multiple brands, analyzing performance data, making strategic recommendations, and communicating results with American business professionals.

The role will report to the Head of Marketing/Operations and collaborate closely with another senior email marketing specialist based in Brazil. Compensation includes a monthly salary plus additional commissions based on business profitability.

 

Responsibilities

Email & SMS Marketing Strategy

• Develop and execute comprehensive email and SMS marketing strategies for multiple e-commerce clients and internal businesses.

• Plan, create, and manage email campaign calendars to ensure timely and strategic campaign deployment.

• Develop promotional campaigns aligned with broader marketing initiatives, product launches, seasonal events, and business objectives.

• Oversee the customer journey across the full lifecycle, identifying opportunities to improve engagement, conversion, and retention.

• Develop and implement customer lifecycle strategies that support customer acquisition, lead nurturing, repeat purchases, and long-term loyalty.

• Establish contact strategies to maximize audience engagement, lead nurturing, conversion rates, and customer retention.

Campaign Creation & Automation

• Build, manage, and optimize email and SMS campaigns, including promotional campaigns and automated flows.

• Develop and maintain both basic and advanced email automation sequences.

• Create on-brand email content, including copy, messaging, graphics, and layouts.

• Design and assemble email campaigns using HTML-based layouts when required, ensuring compatibility across devices and email clients.

• Leverage existing brand assets and collaborate with the content management team to maintain consistent visual identity across campaigns.

• Incorporate dynamic content and personalization strategies to improve campaign relevance and performance.

Audience Segmentation & Customer Lifecycle Management

• Develop and manage audience selection, segmentation, and targeting strategies.

• Analyze customer behavior and data to identify trends, opportunities, and areas for improved engagement.

• Optimize customer journeys and communication strategies across different lifecycle stages.

• Manage cross-lifecycle contact strategies to ensure audiences receive relevant and timely communications.

Performance Analysis & Optimization

• Monitor and analyze email and SMS performance metrics to identify opportunities for improvement.

• Evaluate campaign effectiveness and implement data-driven optimizations to improve engagement, conversion, and revenue.

• Track key performance indicators and provide insights and recommendations to support business growth.

• Continuously test and refine campaign content, targeting, automation, and messaging strategies.

Deliverability & List Management

• Monitor and maintain email lists to ensure proper hygiene, segmentation, and deliverability.

• Manage sender reputation and implement strategies to maintain positive relationships with Internet Service Providers (ISPs).

• Identify, troubleshoot, and resolve email deliverability issues affecting client domains.

• Monitor and investigate bot-related attacks and other deliverability challenges, implementing appropriate solutions to protect email performance.

Team Collaboration & Leadership

• Take ownership of email and SMS marketing performance across assigned client accounts and internal businesses.

• Work closely with the Head of Marketing/Operations to align marketing strategies with broader business objectives.

• Collaborate with the senior email marketing specialist to coordinate execution, share knowledge, and maintain consistent standards.

• Partner with the marketing and content management teams to integrate email initiatives with other digital marketing channels and brand assets.

• Communicate campaign performance, strategic recommendations, and business results clearly to internal stakeholders and clients.

 

Qualifications, Skills, and Key Competencies

• 5+ years of proven experience in email and SMS marketing, preferably within the e-commerce industry.

• Strong hands-on experience with email marketing platforms, particularly Klaviyo.

• Deep understanding of email and SMS marketing strategy, campaign development, automation, and performance optimization.

• Experience creating and managing dynamic content, audience segmentation, and customer lifecycle automations.

• Strong knowledge of email deliverability, sender reputation, list hygiene, and domain-level troubleshooting.

• Ability to identify, analyze, and resolve deliverability issues, including bot-related attacks.

• Strong copywriting, creative storytelling, and design skills, with the ability to develop engaging, on-brand email content.

• Experience creating HTML-based email designs and ensuring compatibility across different devices and email clients.

• Strong analytical skills and the ability to interpret campaign performance metrics to make strategic, data-driven decisions.

• Advanced English proficiency, with the confidence to communicate strategy, performance, and recommendations directly with American business professionals.

• Ability to independently manage multiple client accounts and internal businesses while prioritizing competing deadlines and responsibilities.

• Strong leadership, communication, and collaboration skills, with a proactive approach to problem-solving and continuous improvement.

Nice to Have

• Experience managing Google Ads or Meta Ads campaigns.

• Experience working with multiple e-commerce brands or managing email marketing for an agency.

• Experience collaborating with remote, international marketing teams.

Benefits & Perks

• Year-end bonus opportunity.

• Annual salary increase opportunity.

• Unlimited paid time off.

• Strong emphasis on work-life balance.

• Collaborative and supportive team environment.