Conversion Optimisation Lead

Spotlight Sports Group is a global media and technology company with a clear purpose, to set the standard for trusted, customer-driven experiences across global racing and sports betting. Guided by our mission to create experiences that fans love, we combine more than 40 years of heritage with bold innovation to deliver award-winning content, data and digital products. With over 400 employees worldwide, our portfolio includes Racing Post, myracing and Free Super Tips, as well as the international marketing agency ICS-digital and ICS-translate. Together, we partner with leading operators, affiliates and media groups to power growth and engagement across the industry.

This role owns converting our audience into first-time depositors across Sports Betting and Gaming. It is accountable for the full click-to-FTD funnel: intent development, offer presentation, landing pages, operator journeys, registration, and always-on conversion rate optimisation (CRO).

Key accountabilities/responsibilities:

• Own click-to-FTD performance across racing, sport and casino, acting as a core member of the Affiliate Growth Team to drive weekly decision-making through clear performance insight, actions and recommendations against agreed FTD, EPC and conversion targets.
• Set and lead the conversion strategy from the activation handoff to first deposit, covering our key products, landing pages, offer placements, registration/deposit pathways, app and web journeys.
• Lead the test-and-learn programme with Product, prioritising tests by expected impact, incremental uplift and scale-up of successful changes.
• Own conversion performance for key monetisation positions across the offers hub and our other sports, racing and casino products.
• Optimise betting journeys end-to-end, including deep links, integrated journeys, betslip links and other mechanics that reduce friction between intent and first deposit.
• Build intent-led journeys using persona, behavioural, and propensity signals from Data Intelligence to route users to the right proposition.
• Own offer presentation and decisioning in partnership with the Head of Commercial Optimisation and Partnerships.
• Work with CRM on registered-no-deposit and other pre-FTD journeys, ensuring messaging, segmentation, and landing pages remain aligned to the conversion strategy.
• Work with Data Intelligence to ensure click IDs, source tracking, attribution and test measurement are in place before journeys go live.
• Drive the daily uplift using boosts, bet builders and other promotions into converting placements with robust deep-linking and clear measurement, working with Partnerships, Content, Product and Affiliate Operations to maximise their results.
• Define and prioritise conversion requirements for central teams, and work with the Project Manager to secure delivery, manage dependencies, and coordinate external capabilities with our external partners.
• Lead and develop the conversion team, set priorities, manage capacity, and escalate issues at the Affiliate Growth Team.
• Champion compliance and safer gambling standards across all conversion activity, ensuring experimentation and optimisation operate within regulatory and responsible marketing requirements.