- Salary
- $2k – $2k
- Workplace
- Remote
- Type
- Full-time
- Department
- Marketing
- Source
- RecruiterFlow
Description
HireLatam is a premier recruitment agency that places top Latin American talent in independent contractor roles in US companies. With a proven track record and a commitment to excellence, we're your trusted partner in the pursuit of career success. Our extensive network, personalized approach, and supportive guidance ensure that you're in the best hands to find your next job opportunity.
Job Title: Remote B2B Marketing Specialist (100% Work From Home)
Location: Remote from Latin America
Position Type: Full-time
Salary: $2,000 – $2,400 USD/month base salary (commensurate with experience)
About Our Client
Our Client is a leading airspace intelligence and drone detection technology enterprise headquartered in the Dallas-Richardson area of Texas. Developing the proprietary AirGuard security platform, our client integrates radar arrays, RF sensors, Remote ID telemetry, and optical cameras to protect critical infrastructure, correctional facilities, commercial airports, public utilities, and high-security venues from unauthorized drone activity. Built on a culture of technical innovation, direct execution accountability, conversion-focused messaging, and metric-driven demand generation, our client provides a dynamic remote environment where strategic B2B marketing directly fuels sales pipelines and enterprise growth.
Job Overview
Our Client is seeking a hands-on, highly experienced Remote Senior B2B Marketing Specialist to own end-to-end demand generation, content creation, and LinkedIn advertising campaigns. Working directly alongside executive leadership and sales teams, this individual contributor position designs and executes multi-channel campaigns targeting enterprise decision-makers in long sales-cycle environments. From writing white papers and designing landing pages to building targeted LinkedIn ad sets and analyzing cost-per-qualified-lead metrics, this team member takes personal responsibility for turning audience interest into measurable sales opportunities.
Key Responsabilities
LinkedIn Advertising & Executive Thought Leadership
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Builds, launches, and optimizes paid LinkedIn advertising campaigns—managing precise audience targeting, creative copy, lead gen forms, retargeting pools, and ad spend budgets.
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Authors and publishes organic LinkedIn content for corporate channels while guiding executive thought leadership programs to position the brand as a domain authority.
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Executes account-based marketing (ABM) campaigns targeting key decision-makers across priority verticals (critical infrastructure, public safety, government, aviation, utilities).
Content Architecture & Sales Enablement
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Authors high-impact technical and commercial content—including case studies, white papers, product positioning decks, sales presentation suites, email cadences, and web copy.
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Develops conversion-optimized landing pages and automated lead-nurturing workflows to guide enterprise buyers through complex sales funnels.
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Co-develops webinar programs and co-marketing campaigns with technology partners, system integrators, and industry distributors.
Performance Telemetry & Revenue Alignment
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Tracks campaign performance, conversion velocity, cost per qualified lead (CPQL), and pipeline contribution to maximize marketing ROI.
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Continuously tests ad creative, messaging hooks, audience segments, and promotional offers to refine campaign conversion rates.
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Partners directly with the sales team to audit lead quality, accelerate follow-up cadences, and improve closed-won conversion rates.
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B2B Demand Generation Experience: 7+ years of hands-on B2B marketing experience within enterprise technology, SaaS, physical security, aerospace, or technical product industries.
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LinkedIn Campaign Manager Mastery: Demonstrated practical expertise utilizing LinkedIn Campaign Manager for paid acquisition, lead generation, retargeting, and organic audience building.
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Hands-On Content Creation: Superior technical copywriting and messaging skills with a portfolio of personally created assets (white papers, case studies, landing pages, email campaigns).
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Enterprise Tech Stack & Analytics: Proficient using CRM systems (HubSpot, Salesforce), marketing automation tools, web CMS platforms, and marketing analytics software.
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Long-Cycle Enterprise Marketing: Proven capability marketing to enterprise buyers navigating complex procurement processes with multiple stakeholders.
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Data-Driven Accountability: Record of personally executing campaigns that generated verified sales pipeline and measurable revenue contribution.
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Fluent English Communication: Native-level written and spoken English skills to author polished technical marketing assets and communicate effectively with US leadership and partners.
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Schedule Alignment: Full availability to work standard business hours (Monday – Friday, regular business hours aligned with US Central Time / CT).
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Remote Workspace Infrastructure: High-performance computer setup, HD webcam, noise-canceling headset, and reliable high-speed internet connection in a quiet workspace.
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Marketing experience within physical security, drone detection, critical infrastructure protection, defense, public safety, or aviation technology.
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Direct experience executing account-based marketing (ABM) frameworks for high-ticket hardware/SaaS solutions.
Your application CANNOT be considered without a voice or video recording. It must be at least 30 seconds long and in English. Submissions in any other language or missing a recording will be automatically disqualified.
Each application includes knockout questions designed to verify minimum qualifications required by the client. If you answer "NO" to any of these, you will be immediately disqualified from the hiring process for not having the experience requested for the role. Please note that the citizenship question is also a knockout if you answer "YES" as we are only able to hire Latin American talent based in Latin America.
To maintain fairness, please apply to no more than three jobs and only if you fully meet the listed qualifications. Applying to roles you don’t qualify for will not improve your chances and may affect future applications.
All important updates will be sent via email, so be sure to check your inbox and spam/junk folders to avoid missing any communication.