Area Manager

Description

 JOB SUMMARY:  

The Area Manager is responsible for the full operational, financial, and leasing performance of a  portfolio of approximately four multifamily communities in the Sioux Falls market. This role provides  direct leadership to on-site Property Managers and ensures each asset consistently meets or exceeds  occupancy, revenue, and resident satisfaction targets.  

This is a hands-on leadership role requiring both strategic oversight and active involvement in day-to day operations. The Area Manager must be comfortable stepping on-site to stabilize performance,  support leasing efforts, and lead teams through execution of company standards.  

DUTIES/RESPONSIBILITIES:  

•  Drive performance across all assigned assets with a focus on occupancy, NOI growth, and  expense control   
•  Monitor and manage key leasing and operational KPIs, including:  

     o Current and future occupancy  o Prospect-to-tour conversion   

     o Tour-to-application conversion   

     o Application-to-move-in ratios   

     o Lead source effectiveness and cost per lease   

•  Identify underperformance quickly and implement clear, measurable action plans  
•  Ensure each property is competitive within its Sioux Falls submarket (Class A/B positioning,  pricing, concessions, and product differentiation)  
•  Maintain strong understanding of local market trends, supply pipeline, and competitor activity  
•  Directly supervise, coach, and develop Property Managers and site teams
•   Set clear expectations and hold teams accountable to leasing, financial, and operational goals 
•   Conduct regular property walks, and audits
•   Train teams on:   

     o Leasing fundamentals and closing techniques   

     o Lead management and follow-up discipline   

     o Customer experience and retention strategies 

•  Build a culture of accountability, urgency, and ownership across the portfolio 
•   Actively support leasing efforts to improve conversion and reduce vacancy loss
•   Partner with Property Managers on:   

     o Pricing strategy (in alignment with executive leadership)  

     o Concessions and lease trade-out strategies (in alignment with executive leadership)  

     o Unit readiness and curb appeal standards   

•  Evaluate and optimize marketing channels including:   

     o Digital and social campaigns   

•  Ensure consistent and effective lead response and follow-up processes
•  Assist in closing leases and training staff during periods of low performance  
•  Provide hands-on operational support during:   

     o Staffing gaps   

     o New lease-ups or transitions   

     o Performance challenges 

•   Step into on-site leadership when necessary to stabilize operations   
•  Ensure consistent execution of company policies, SOPs, and brand standards   
•  Partner with maintenance leadership to ensure timely turns, work orders, and asset upkeep  
• Oversee property budgets, forecasts, and financial performance   
•  Review monthly financials and variance reports with Property Managers
•  Drive accountability for:   

     o Payroll control   

     o Vendor expenses   

     o Turn costs and delinquency   

• Partner with leadership on annual budgeting, capital planning, and asset strategy  
•  Ensure financial decisions align with ownership goals and market conditions  
•  Maintain strong curb appeal and overall asset condition across all communities   
•  Ensure properties meet or exceed market standards for cleanliness, safety, and presentation   
•  Drive resident retention through:   

     o Renewal strategy execution   

     o Resident engagement initiatives   

     o Service response standards   

•  Monitor online reputation and ensure timely, professional responses to reviews  
•  Portfolio occupancy consistently at or above target   
•  Improved leasing conversion metrics across all properties   
•  Strong, stable, and accountable on-site teams   
•  Controlled expenses with positive impact on NOI   
•  High resident satisfaction and retention rates   
•  Properties recognized as top-performing assets within the Sioux Falls market   
•  Demonstrated culture of urgency, accountability, and operational excellence  
•  Other duties and tasks as assigned. 

Requirements

Required Skills / Abilities: 

Demonstrating initiative, strong supervisory and organizational skills, judgment, and discretion  in making independent decisions.  

• Using initiative and independent judgment within general policy guidelines and defining  problem areas, analyzing data, preparing formal recommendations and carrying out solutions.  
• Recognizing and reporting safety problems and make recommendations for solutions.  
• Operating standard office equipment, including job-related computer hardware and software  applications, including Microsoft Office Products.  

EDUCATION AND EXPERIENCE:  

• 3–5+ years of multifamily property management experience (multi-site preferred)   
• Proven track record of improving occupancy and financial performance   
• Strong understanding of leasing, marketing, and property operations   
• Experience managing teams and developing Property Managers   
• Familiarity with property management software (e.g., Yardi, AppFolio)   
• Ability to travel locally between properties in the Sioux Falls area  

WORK ENVIRONMENT:   

• Work is performed in a small office setting as well as various properties (indoor and outdoor  areas) and construction sites. 

 TRAVEL REQUIREMENTS:   

• Within Sioux Falls and regional areas on a daily/weekly/monthly basis.  

PHYSICAL REQUIREMENTS:   

• While performing the duties of this job, the employee may be regularly required to stand, sit,  talk, hear, reach, stoop, kneel.