Communications and Outreach Specialist, II

SUMMARY

Assists the Manager, Marketing, Communications & Member Learning Programs with the communications, and outreach activities of the organization in support of policies, goals and objectives established by the Board of Directors and the Chief Executive Officer.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

Content Creation

Develops culturally competent video, digital and printed content for use by the Association and member health centers in pursuit of their missions, including:

• Patient recruitment
• Provider recruitment
• Patient education
• Health promotion
• Community health thought leadership

Newsletter

Assists in content creation, curation and editing for the Association’s bi-monthly e-newsletter.  

Social Media

Manages the Association’s current and future social media channels. Monitors media for appropriate content and trends and develops and deploys posts both in real-time and on a planned schedule.

Event and Celebration Planning and Promotion

Participates in the planning and execution of Association sponsored events, such as annual meetings, awards and “weeks.”

Podcast Planning and Scheduling

Working with the CEO and Manager, create a Podcast Schedule and assist in guest recruitment, preparation, and finalization of Podcast to ensure timely release. Tracks analytics and reports to Association leadership. 

Association Representation

Represents the Association, as requested, on various workgroups and committees, including VCHA communications groups, NACHC and state of Virginia groups.

Web Updates

Makes immediate and simple updates to the Association website as needed.

Medicaid Enrollment Outreach Support

• Collaborates with Communications and Outreach staff to develop Association and enrollment assistance messaging.
• Establishes and maintains relationships with partners and other outreach organizations.
• Supports the state’s enrollment coordinators and navigators by providing them with communications tools as needed.
• Works collaboratively with Grants Manager to prepare outreach & enrollment progress reports.

Administrative and Office Support Activities

• Word processing and page layout
• Creating and editing presentations and publications
• Creating and editing spreadsheets
• Creating digital content
• Data entry
• Other duties as assigned

QUALIFICATIONS

Education and/or Experience:

Bachelor’s degree or equivalent; 2 – 4 years’ experience in a similar role.

Non-Technical Skills/Knowledge:

• Ability to manage multiple concurrent projects.
• Ability to meet deadlines through the use of excellent organizational skills.
• Attention to detail.
• Strong teamwork skills.
• Excellent oral and written communication skills.
• Demonstrated initiative in completing projects.
• Ability to show innovation and creativity when problem-solving or brainstorming.

Technical Skills/Knowledge:

• Extensive experience using business software, particularly Microsoft Office Suite.
• Experience with design and video editing software, including Photoshop, InDesign, Illustrator, Premiere, and After Effects.
• Experience with photography and videography.
• Ability to work with database software efficiently and accurately.
• Ability to conduct Internet research and report findings.
• Some experience with computer software related to marketing, publishing, web development, web servers, communications, and graphics.
• Ability to read, analyze and interpret general business periodicals, professional journals, technical manuals, and government regulations.
• Ability to write reports and business correspondence.
• Ability to effectively communicate information and respond to inquiries from members, vendors, elected officials, regulatory agencies, and the general public.

CERTIFICATES, LICENSES, REGISTRATIONS

Must have valid Virginia driver’s license and others as appropriate.

SUPERVISION

No supervisory role.

PHYSICAL DEMANDS

The physical requirements of the position are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

TRAVEL REQUIREMENTS

Travel for this position is moderate.

WORK HOURS

This is a full-time 40 hours per week position.  The employee will work 8 hours per day on an adjusted schedule from a start of 7:00 am to a finish of 6:00 pm.  Hybrid model includes 3 days in office, two days remote.