Senior Integrated Buyer

Company Description

Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 80,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.

 

As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients.

Overview

The Senior Integrated Buyer plays an integral role in the execution of paid media content for clients, the Senior Digital Buyer will provide expert knowledge and will be responsible for day-to-day management of digital media campaigns. These campaigns span social networks (Facebook, Twitter, Instagram, LinkedIn, Snapchat, Pinterest and Tiktok), paid search networks (AdWords), and other digital networks (DoubleClick, etc.). In addition, the Digital Buyer will be responsible for assisting in client reporting activities with the broader media team. Candidate must have strong interest in learning search, social and integrated digital media strategies.

Responsibilities

• Provide expert advice on digital strategy development• Provide knowledge on the category’s digital landscape and activities• Execute paid social and paid search campaigns• Analysis of category and competition• Campaign setup and optimization• Media asset organization and scheduling• Budget maintenance• Keyword research and ad copy creation• Traffic client campaigns in Google Campaign Manager• Work with media planners and account team to strategize tagging• QA placements per vendor IO and media plan• Assist in aggregation of data from various media platforms• Assist in development of client-facing media reports utilizing Data Studio

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, or related field

• 2–4 years’ experience in integrated media buying (digital, social, and traditional channels)

• Skilled in campaign setup, optimization, budget management, and reporting

• Strong communication, analytical, and collaboration skills

Additional Information

Publicis Groupe concluded the year 2024 as the world's largest advertising group, driven by strong performance, including an organic growth rate of 6.3% in the fourth quarter, leading to a 5.8% increase for the full year. This performance also resulted in Publicis Groupe growing three times faster than its holding company competitors and five times faster than IT consultancies. The company also reported maintaining industry-leading financial ratios and increased investments in artificial intelligence (AI) and talent development.