VP, Sales EU

We are open to candidates based in any European country where Tate & Lyle has a legal entity. Regular travel will be required to support collaboration and business needs

About Us

Tate & Lyle is on a journey of change, inspired by our purpose of Transforming Lives through the Science of Food. Today, we are a global leader in sweetening, texture and fortification products that remove calories and add fibre. Customers use our innovations to create healthier, tastier food and drink for billions of consumers. Across the world, we are unlocking the curiosity and courage in our people – to foster a truly experimental culture and create a tech-enabled, more agile, risk-ready operation. Join us to play your part in growing our business and its positive impact on communities, society and the planet.

About this role:

The Vice President EU Sales contributes to the vision and direction for the Region Sales function. Serving as a deep subject matter expert, this role is responsible for establishing sales strategies, overseeing Core, Accelarator account and channel relationships, driving business growth in alignment with the company’s strategic goals.

This role is responsible for leading the teams that manage the Accelerator, and Core account portfolios for the EU region, ensuring the delivery of tailored solutions that align with customer needs while driving significant revenue growth. Also responsible for the Distribution partnerships within that region. Responsible for sales generally between $300-600 million USD per year and supports a geographic territory requiring oversight of a team of account managers. Owns the optimisation of the go to market channels and service model within the territory / channel.

This role involves managing a team of sales professionals, executing strategic sales initiatives, and nurturing relationships with the company’s largest and most critical clients. The Regional Sales Lead ensures the success of both team and organisational objectives by translating corporate strategies into actionable plans, optimising sales performance, and contributing to the development of the sales team through coaching and leadership and is responsible for driving profitable growth and sales (in the region) along with developing a robust opportunity pipeline for their respective scope of responsibility aligned with company strategy (preferred products, solutions, growth opportunities).

Accountabilities:

• Deliver the Annual Operating Plan
• Build and maintain relationships with a portfolio of territory-based accounts, acting as a primary point of escalation.
• Drive identification of prospects for accelerating growth
• Develop strategic account plans to drive revenue growth, profitability, and customer satisfaction aligned with company strategy (preferred products / solutions).
• Owns the Distribution partnerships within region, to enable productive relationships and outcomes for the customer and the company.
• Ensure efficient deployment of resources between direct sales and distribution partners.
• Lead and inspire teams of Sales & Account Management professionals in the pursuit of revenue growth and customer satisfaction.
• Set sales goals and performance for the sales team and monitor progress toward achieving targets across the region, ensuring alignment with broader company objectives and fostering a collaborative and results-driven culture across the function
• Lead negotiations for complex contracts with key clients, ensuring mutually beneficial agreements are achieved.
• Analyse account performance and sales data to identify key trends, areas for growth, and strategic opportunities using data driven insights to provide recommendations to senior leadership.
• Provide strategic/tactical recommendations to senior leadership, using insights gained from customer interactions and market analysis.
• Contribute to sales forecasting and budgeting processes, and the establishment of sales targets and projections across the region, ensuring accuracy, alignment with broader company objectives and efficient use of resources.
• Develop and execute comprehensive sales plans to meet or exceed revenue targets for the key account portfolio and drive revenue growth, profitability and customer satisfaction.
• Provide guidance on developing customer-tailored solutions by working closely with cross-functional teams, including Technical Services, Marketing, Science & Innovation, and CCTO teams.
• Collaborate with teams in other functions such as Customer Service and Marketing to ensure seamless service delivery and the highest levels of customer satisfaction.
• Ownership of the regional commercial P&L
• Work effectively as part of a global matrix structure developing and maintaining strong effective relationships across the teams.
• Role model and champion value selling/consultative selling capabilities
• Serve as a member of the Regional Leadership Team providing direction and guidance to the organisation, including senior stakeholders, delivering thought leadership on complex problems and optimisation projects

Skills & Experience (Manager):

• Bachelor’s degree or equivalent experience.
• Expert knowledge in multiple related specialised fields, disciplines, tools and approaches within the Sales & Account Management function.
• Advanced communication skills to convey highly complicated and sometimes commercially sensitive information with a diverse audience.
• Developing short to mid-term (1-3 years) strategies and delivering longer-term strategies (3-5 years) for the Region
• Able to significantly influence the decision-making for a specific region or global sub-function within Sales & Account Management Function.
• A self-starter and able to solve highly complex problems which require advanced decision-making, original thought and new solutions.
• Demonstrate ability to manage and coach a team of account managers, driving performance through hands on leadership
• Proven ability to close critical deals or contracts by effectively influencing and negotiating with internal stakeholders, including the Executive Committee (ExCo) and Leadership Team.
• Demonstrated success in negotiating and securing high-value deals with senior external stakeholders, showcasing strong persuasion and negotiation skills.
• Able to work under pressurised situations in a controlled, effective and collaborative manner, and lead a team in the same environment.
• Experience of working within global, multi-site organisation
• Ability to balance financial and business goals in a collaborative fashion
• Comfortable with ambiguity
• Cultural flexibility
• Excellent team leader that can drive up employee engagement across the function, using EQ, thought leadership and motivational practises.
• Effective succession planner and nurturer of talent

What We Offer 

At Tate & Lyle, you'll join a global company with a strong purpose and a culture that encourages curiosity, collaboration, and continuous development. 

We offer: 

• A challenging and rewarding commercial role with significant autonomy and responsibility. 

• Competitive salary package. 

• Discretionary annual bonus. 

• Excellent pension contribution. 

• Global Equal Parental Leave programme. 

• Mental health and wellbeing support. 

• Flexible working policy. 

• Ongoing learning and development opportunities. 

• The opportunity to work with talented colleagues in a truly international organization. 

Tate & Lyle is an equal opportunity employer, committed to the strength of an inclusive workforce.