Marketing Manager

Description

Position Summary

Bubble Down Car Wash is a fast-growing, multi-location express car wash brand on an exciting growth trajectory. We're looking for a Marketing Manager who is equal parts creative thinker and organized executor — someone who can own the day-to-day marketing activity that keeps our brand looking sharp, our locations on-point, and our customers engaged.

Reporting directly to the Director of Growth Marketing, this role is highly execution-focused. You'll be the engine behind our content, campaigns, collateral, and on-site presence — ensuring everything we put in front of customers is on-brand, visually consistent, and driving results. You'll work across print, digital, social, SMS, and physical signage, with a strong emphasis on content creation and local marketing.

What You'll Own

Brand Consistency & On-Site Marketing:

• Ensure all marketing creative — across digital, print, and physical — is visually consistent and aligned with Bubble Down brand standards.
• Conduct regular audits of on-site signage across all locations to confirm materials are current, accurate, and on-brand.
• Coordinate updates to location signage, menu boards, promotional displays, and other physical marketing touchpoints.
• Maintain an organized, up-to-date library of brand assets, templates, and approved marketing materials accessible to the team.

Print, Collateral & Sales Materials

• Manage the production of marketing collateral including flyers, brochures, promotional materials, giveaways, and sales leave-behinds.
• coordinate with vendors for printing, signage production, branded merchandise, and other physical materials — managing timelines, quantities, and quality.
• Support the Community Engagement and Operations teams with the materials they need for events, partnerships, and activations.
• Develop and maintain fleet program materials, sponsorship kits, and other B2B-facing sales assets.

Social Media & Content Creation

• Serve as the primary subject matter expert for Bubble Down's social media presence — owning content strategy, creation, scheduling, and community management.
• Develop a consistent, engaging content calendar across platforms (Instagram, Facebook, TikTok, etc.) that reflects the brand's voice and drives awareness.
• Create or direct the creation of photo, video, graphic, and copy assets for organic and paid social content.
• Monitor social performance, engage with followers, and respond to comments and messages in a timely, on-brand manner.

Digital Marketing & SMS Communications

• Own and execute SMS marketing campaigns — building lists, drafting messaging, scheduling sends, and tracking performance.
• Support email marketing initiatives including promotional campaigns, membership communications, and customer lifecycle messaging.
• Assist with paid digital advertising efforts (social ads, Google, display) in coordination with the Director of Growth Marketing or external agency partners.
• Maintain working knowledge of SEO best practices and support website content updates as needed.

Campaign Performance & Reporting

• Track and report on campaign performance across channels — social, SMS, email, digital, and print — providing regular updates to the Director of Growth Marketing.
• Monitor key metrics including engagement rates, reach, click-through rates, membership sign-ups, and promotional redemptions.
• Use performance data to make recommendations for optimization and future campaign strategy.
• Manage relationships with external agency partners and vendors, ensuring deliverables are on time, on budget, and on brand.

Requirements

What We're Looking For

• 5–10 years of marketing experience with a strong emphasis on content creation, brand execution, and multi-channel campaigns.
• Proven experience in both print/physical marketing and digital marketing — you're equally comfortable briefing a signage vendor and building a social content calendar.
• Strong visual sensibility and the ability to provide clear, constructive creative direction even without designing yourself.
• Experience managing or coordinating with external agencies, vendors, or creative partners is a strong plus.
• Background in multi-location retail, QSR, car wash, fitness, or other consumer service environments is highly preferred.
• Excellent project management skills — you can juggle multiple campaigns, deadlines, and vendors without losing track of the details.
• Strong written communication skills with the ability to write compelling, on-brand copy across channels.
• Comfortable working in a fast-paced, entrepreneurial environment where priorities can shift and ownership is expected.

Nice to Haves

• Experience marketing for multiple locations simultaneously.
• Familiarity with CRM or marketing automation platforms (Zoho, OptSpot, etc.).
• Basic proficiency in Photoshop or Canva for light asset creation or editing.
• Experience with membership or subscription-based marketing models.
• Knowledge of local SEO and Google Business Profile management.

Requirements

• Valid driver's license and reliable transportation — you will be visiting locations regularly.
• Professional presence and demeanor — you are a representative of the Bubble Down brand.
• Proficiency in Microsoft Office / Google Workspace.
• Experience with social media management and scheduling platforms.
• Ability to work occasional evenings or weekends for events or location launches.