Analytics and Modeling Specialist

Skill required: Marketing Operations - Marketing Research Analysis
Designation: Analytics and Modeling Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? • Help balance increased marketing complexity and diminishing marketing resources. • Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. • Role requires Digital Marketing Ads Promotion creation design • Accountable for delivering actionable customer, consumer, market and performance insights for the Market PU. Acts as the voice of customer and consumer insights, market intelligence and marketing effectiveness within the region, managing research partners and coordinating insight and MMM-related activities. • Understand 1st or 3rd party marketing research, and clearly articulate insights coming from research. • Identify attributable and relevant resources and transform insights into marketing context. • Use information to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.
What are we looking for? • Primary skill - Marketing Research Analysis - P5 • Secondary skill - Business Research - P5 • Analytics Insights - P5
Roles and Responsibilities: • Strategy • Support marketing planning and decision making by translating customer consumer market and performance insights into actionable recommendations for regional and market teams. • Responsible for leading the delivery of insight strategy landing in Market PU marketing. • Responds to research requirements and works across regional insight priorities. • Facilitates the core global studies of the overall market customer satisfaction brand health and pricing as a critical component of strategic planning in terms of metrics and contextual thinking. This is then linked to core activation in market for yearly evaluation action planning with the global tracking studies. • Provide B2B and B2C insights data and research for regional marketing strategy and projects and undertake ad hoc research projects on specific marketing initiatives over and above Brand Health and Heartbeat eg. IWS channel insights and buyer behaviours. • • Execution • Coordinate research activities providing actionable customer and consumer insights and intelligence gained from key customer indicators to influence decision making processes. • Manage market research agencies at the PU level. • Review and report GfK reports and Brand Health reports across Market translating findings into concise implications and recommended actions for regional and market teams. • Act as the primary regional point of contact for Marketing Mix Modelling MMM and marketing effectiveness initiatives coordinating with Global Effectiveness teams agencies and market stakeholders to support data requirements business inputs and action planning. • Drive the adoption and effective use of MMM tools dashboards and outputs across the Market PU ensuring recommendations are embedded into marketing planning and performance discussions. • Monitoring and Results • Follow up with leadership to monitor and back up actions initiated from insights.

Any Graduation

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

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