CRM OFFLINE RETENTION SPECIALIST - INTERN

## The Mission

Dive into the heart of digital customer retention for Offline consumers. Develop and fine-tune CRM campaigns that not only keep our audience hooked but also boost our brand's growth and drive traffic & revenue in store.

Scope: FR, NL, BL

These campaigns are designed to drive offline sales and store traffic. They are planned around key moments such as in-store events, specific product or service launches, and high-traffic retail periods supported by targeted promotions.

## What You'll Do

### Campaigns [50% of workload]

• Implement offline campaigns – emails, SMS, Whatsapp, etc…
• Work with creative teams / Local Brands teams to create engaging content and effective calls to action.
• Test and enhance campaign elements to improve engagement rates & revenues.
• Leverage data to personalize interactions.

Platform used: BRAZE

### Optimize collaboration [30% of workload]

• Work closely with the local brands to plan & challenge them with their CRM activations.
• Sync with the CRM regional team to be aligned on the CRM plan to avoid multiple campaigns the same day.
• Collaborate closely with CRM leads across markets to stay aligned, challenge approaches, and share best practices across EMEA.

### Analysis & KPIs [20% of workload]

• Analyze campaign performance to identify what works and what doesn’t.
• Ensure email campaigns meet deliverability standards and follow best practices.

## Skills That Will Make You Shine

• Proven experience in email marketing and campaign orchestration.

• Strong analytical mindset, with curiosity for data and ability to turn insights into action.

• Excellent communication and interpersonal skills, able to work effectively with both regional and local teams.

• Solid knowledge of digital trends and CRM best practices.