Senior Product Marketing Manager Newborn Screening

Overview

The Waters Advanced Diagnostics (ADx) Division provides globally recognized scientific and commercial leadership in clinical diagnostics, enabling laboratories to deliver high-quality, reliable results that improve patient care.Through workflow-based solutions, the ADx division advances the adoption of LC-MS as a routine diagnostic

technology across global clinical markets.

 

The Product Marketing Manager, Newborn Screening is responsible for driving global marketing strategy, positioning, demand generation, and commercial enablement for the newborn screening portfolio. This role serves as the voice of the market, translating customer needs, public health priorities, disease awareness trends, and competitive insights into compelling value propositions, marketing campaigns, and commercial programmes that accelerate adoption of newborn screening solutions.

 

The position works closely with Product Management, Medical Affairs, Clinical Affairs, Applications, Regional Marketing, Sales, and Strategic Partners to establish the company as a trusted leader in newborn screening and public health laboratory workflows.

 

Responsibilities

• Develop and execute the global marketing strategy for the newborn screening portfolio.
• Identify market opportunities, growth drivers, emerging screening conditions, and public health initiatives that influence newborn screening programme expansion.
• Monitor newborn screening policies, reimbursement trends, government initiatives, and regulatory developments impacting adoption.
• Conduct market sizing, segmentation, customer analysis, and competitive assessments to support strategic planning.
• Develop differentiated value propositions, messaging frameworks, and customer-facing content for newborn screening solutions.
• Translate complex scientific and clinical information into compelling customer value stories.

Qualifications

Education:

 

Degree in Life Sciences, Chemistry, Engineering, or related scientific discipline.

 

Advanced degree (Master’s or PhD) preferred

 

 Experience:

 

Proven experience in clinical diagnostics, IVD, or clinical LC-MS markets

 

Demonstrated leadership in segment marketing, market strategy, or solution marketing within a global organization

 

Strong understanding of clinical laboratory workflows and adoption drivers for routine diagnostics

 

Experience influencing product portfolio and innovation strategy through market and customer insights

 

Proven ability to work effectively in matrixed, cross-functional environments

 

Experience supporting global or regional sales organizations

 

Competencies:

 

Excellent written and oral communication skills; ability to interface effectively with Senior Director, VP, and SVP-level stakeholders

 

Strong strategic thinking and commercial acumen

 

Ability to translate complex technical and clinical concepts into clear, customer-focused value propositions

 

Influential leadership and stakeholder management skills

 

Data-driven decision-making capabilit

 

Travel (If Applicable): Up to 30% international travel