Brand & Content Lead

**What we are building at Sitemark**

Sitemark is the AI and robotics platform for building and operating renewable energy. The world's leading Owners, EPCs, and O&M companies use Sitemark.

**What problem are we solving and why is this important to solve**

The world is building one of the largest infrastructure shifts in history — and it needs better tools to get it done. Renewable energy projects are growing in scale, complexity, and urgency, but the teams responsible for building and operating them are stretched thin — buried in repetitive work, disconnected systems, and running out of time. That's why we built Sitemark: AI and robotics take the repetitive load off these teams, from the field to the office, so their time goes to what matters — and sites get built faster and perform better.

**The team you'll join**

You will join an extremely talented team of incredibly passionate, high-energy people. We go the extra mile while having the best time of our lives.

**How we operate**

• We care deeply about our customers and the problems we solve for them.
• We move fast, keep things simple, and focus on what matters.
• We keep our quality bar high by staying lean and hiring only the best.

## Tasks

Sitemark has the product, the customers, and a brand that's starting to get noticed. Now we want to take it much further — to a name the whole renewable energy industry knows, follows, and talks about. Marketing is how we get there, and you own it.

As our Brand & Content Lead, your job is to make Sitemark impossible to overlook. Most of the role is digital and social: the content, the channels, and the voice that put a fast-moving AI company on the map in an industry that still runs on PDFs and trade-show handshakes. A smaller but real part is owning the handful of big industry trade shows we exhibit at each year — booth, logistics, the works — so when we show up in person, we look like the leader we are.

AI is part of how you'll work — a multiplier that lets a small team punch far above its weight. But this is not a job you can do with AI alone, and we're not looking for someone who floods the feed with generic, auto-generated content. The ideas, the taste, and the judgment are yours; AI just helps you do more of them, faster and better.

This is a build role. You're not inheriting a machine; you're building one.

**What this role is not**

• It's not churning out forgettable posts just to keep the feed active.
• It's not waiting for a brief and routing everything through layers of approval.
• It's not pure content creation, and it's not pure ops — it's both, at once.

The visible 10% of this job is the post that breaks out and gets the industry talking. The invisible 90% is the engine behind it — the content pipeline, the workflows, the calendar — that makes that post happen on purpose, not by luck. If you want clear playbooks and sign-off at every step, this isn't the role. If you want to build the thing that turns a fast growing company in renewable energy into a brand people recognize, read on.

## Requirements

**What you'll do:**

**1\. Build a content engine that scales**

• Turn what's already happening at Sitemark — customer results, product launches, footage from the field, real data — into a steady stream of sharp, specific content.
• Use AI to take the grunt work out of research, drafting, and repurposing, so you ship far more than a team your size normally could — to multiply your judgment, never to replace it. Nothing you publish should read like it came out of a generator.
• Build the workflows and templates that keep the engine running, so quality and cadence hold even as volume grows.

**2\. Make Sitemark unmissable**

• Own our channels end to end — LinkedIn first, plus wherever the renewable energy industry actually pays attention. Own the calendar, the rhythm, and what we say when.
• Take us from occasional posts to a consistent, on-brand presence
• Line up with sales and the wider team so launches, customer wins, and the moments that matter land on cue.

**3\. Turn our founders and experts into industry voices**

• Write for and run the LinkedIn presence of our founders and key experts. Give each one a sharp, distinct point of view — not flattened into the same beige company voice.
• Build the system behind it: gather the raw material, draft, get a fast review, schedule, and keep the conversation going.

**4\. Create moments that travel**

• Watch the industry shifts, debates, and moments worth weighing in on — and turn complex renewable-energy and AI ideas into clear, bold, opinionated takes.
• Earn reach deliberately, through strong hooks, sharp framing, and timing — not luck. Know when bold tips into cringe, and stop just short.

**5\. Own our presence at the big trade shows**

• Own the few large industrial trade shows we exhibit at each year, end to end: booth design and construction, vendors, logistics, and the on-the-ground details.
• Make our stand the one people remember — and turn the energy of the event into content.

**6\. Run it like it's yours**

• Treat marketing as a growth engine, not a cost center. Track what actually matters — reach, audience growth, inbound, pipeline influenced — and lean into what works.
• Move fast, publish, and learn in the open. Don't wait to be told.

## Benefits

**Non-negotiables**

• You've built a social or content presence that grew a real audience — and you can show the work and the numbers behind it.
• You write well: sharp, specific, and opinionated, and you can make a technical subject genuinely worth reading.
• You use AI to multiply your output — and you know the difference between real leverage and slop. Everything you ship has your taste and judgment behind it.
• You think in systems, not one-off posts. You've built (or are itching to build) a repeatable content workflow.
• You get a B2B, tech, or industrial audience, and you can point to the voices that win in a space and explain why.

**Mindset**

• Bold, but never reckless. Opinionated, never generic.
• High agency, low ego.
• Happy to be visible, to move first, and to be wrong out loud once in a while.
• You treat attention as something you compound over time, not chase post by post.

**Bonus (not required)**

• Hands-on event or trade-show experience (booths, logistics, vendors).
• You've built content or automation workflows with AI tools (Claude, GPT, n8n, Zapier, or your own setup).
• Light design or video editing (Canva, Figma, CapCut); comfortable on camera.
• Experience marketing to the energy, construction, or industrial sectors.

We work primarily onsite from our Leuven office and value in-person collaboration. This role requires being in the office at least 2 days per week, plus travel to events.

This isn't a role for someone who's only ever run their own feed, or who wants the plan handed to them.