Sr. Mgr., Business Communications (IC)

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Position Summary

At Aetna®, part of CVS Health, we proudly serve more than 26 million medical members through our broad range of health plan offerings. We're committed to delivering a simpler, more meaningful, and personal health care experience to each of them.

As a Medicaid Proposal Writer, you will play a critical role in the quality of our RFP responses and the efficiency of the whole team. As the Proposal Writer, you will continuously strive to increase your knowledge of Aetna Medicaid, products offered, and industry best practices to develop thoughtful, strategic, compliant responses to RFPs/RFIs. 

This role is a work from home opportunity, which can be based anywhere in the United States. 

Job Responsibilities: 

• Work on writing assignments varying in length and detail supporting strategic, functional, and operational topics across the entire proposal

• Collaborate with Capture and Proposal Managers, Proposal Directors, and Subject Matter Experts to outline and prepare final proposal responses 

• Analyze proposal sections and content development to identify connections, ensure alignment, and support a cohesive overall narrative

• Interviews with subject matter experts (SMEs) to identify and collect pertinent information for compliant and compelling responses, update resumes, write past performances, and develop other proposal responses. Leverage past proposals or the proposal library to establish a first draft

• Conducts qualitative and quantitative research and analyze data to help formulate new content focused on client solutions that highlight company differentiation, innovation, and operational strategies

• Collaborate with Graphic Designers on proposal graphics and visual storytelling

• Actively participate in proposal meetings, color team reviews, and varying status meetings through the entire proposal process as defined by the proposal timelines 

• Develop a proposal response that aligns with internal quality standards, bid guidance and adheres to proposal requirements in a compliant and compelling manner 

• Develop creative strategies that effectively articulate customer needs and win themes critical to generating business goals 

• Maintain expert understanding of Aetna Medicaid products and services 

• Support the content management lifecycle by working with SMEs to identify new content for the Medicaid Content Library (MCL) 

• Actively engage in team meetings and openly accept and share new ideas to drive innovation and creativity 

• Develop strong work relationships with health plan leaders, proposal peers and SMEs to support business goals to win and retain business.  

• Support and drive ongoing development of internal processes and procedures, including scorecards, quality business reports, style guides, and internal measures for performance 

• Develop strong work relationships with health plan leaders, proposal peers and SMEs to support business goals to win and retain business

Required Qualifications

• Five plus years of experience as a proposal writer (or equivalent experience)

• 3 years of experience with Medicaid proposals

• Excellent written and verbal communications skills 

• Knowledge and understanding of Microsoft Office products including SharePoint, Word, Excel, Teams, and PowerPoint 

• Exceptional organizational, project management, analytical, and innovative problem-solving skills 

• Ability to travel up to 15% 

• Experience collaborating across departments and organizational levels

• Demonstrates the understanding of Associated Press and internal style guides

Preferred Qualifications

• APMP Bid/Proposal Foundation Certification (recommended)

Education

• Bachelor’s degree in in Journalism, Writing, English, Communications, Healthcare Policy, or equivalent work experience

Pay Range

The typical pay range for this role is:

$75,400.00 - $165,954.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.  This position also includes an award target in the company’s equity award program. 
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.

Additional details about available benefits are provided during the application process and on Benefits Moments.

We anticipate the application window for this opening will close on: 10/10/2026

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.