General Manager - Pakistan

General Manager - Pakistan

Role Overview

The General Manager – Pakistan is responsible for leading the overall business performance of COLABS in Pakistan, with end-to-end ownership of commercial performance, operations, member experience, and strategic execution.

The role is accountable for driving revenue growth, occupancy, profi tability, operational excellence, customer satisfaction and JV expansion across Pakistan locations. As a key member of the leadership team, the General Manager will partner closely with the leadership to shape company strategy, execute high-impact growth initiatives and strengthen organizational capability.

This role requires a commercially driven leader who can balance strategy with execution, build high-performing teams, and ensure the Pakistan business continues to scale effi ciently while delivering an exceptional member experience.

Key Responsibilities

1. Business Leadership & Commercial Performance

Own the overall P&L performance of the Pakistan business.

Drive occupancy, revenue growth, profi tability, and customer retention across all locations.

Develop and execute commercial strategies to achieve monthly, quarterly, and annual business targets.

Review business performance regularly and implement corrective actions where required.

Identify new revenue opportunities.

Monitor commercial performance through dashboards, KPIs, and forecasting.

Prepare regular business reviews and present performance updates to the CEO and leadership team.

2. Sales Leadership

Lead the Sales team to consistently achieve occupancy and revenue targets.

Review sales pipeline health, forecasting, and conversion metrics.

Drive enterprise sales, strategic accounts, and key commercial negotiations.

Ensure CRM discipline, reporting accuracy, and pipeline hygiene.

Partner with Marketing to improve lead generation and conversion.

Coach and develop Sales leadership to improve commercial capability and execution.

Identify new sales channels and strategic commercial opportunities.

3. Operations Excellence

Oversee day-to-day operations across all Pakistan locations.

Ensure consistent operational standards and service delivery.

Drive process improvements, operational effi ciency, and cost optimization.

Oversee facilities management, vendor performance, procurement, and maintenance.

Ensure compliance with company policies, health & safety standards, and operational procedures.

Develop scalable operational systems and SOPs to support business growth.

4. Community & Member Experience

Ensure an exceptional member experience across every COLABS location.

Monitor member satisfaction, retention, and engagement.

Oversee community programming and initiatives that strengthen the COLABS ecosystem.

Resolve escalated member concerns and ensure timely issue resolution.

Continuously improve the customer journey from sales through renewal.

5. Financial Management

Manage operational budgets and business profi tability.

Partner with Finance on budgeting, forecasting, reporting, and collections.

Review monthly fi nancial performance against targets.

Identify opportunities for cost optimization and operational effi ciencies.

Ensure strong fi nancial discipline across business operations.

6. Team Leadership & Organizational Development

Coach managers through regular feedback, performance reviews, and leadership development.

Support succession planning and talent development initiatives.

Foster a culture of ownership, innovation, collaboration, and continuous improvement.

7. Strategic Partnerships & Business Development

Develop and strengthen relationships with enterprise clients, landlords, government entities, investors, ecosystem partners, and key stakeholders.

Identify strategic partnerships that drive revenue growth, member acquisition, and brand visibility.

Represent COLABS at industry events, conferences, networking forums, and strategic meetings.

Support the launch of new products, services, and commercial initiatives.

8. Joint Venture (JV) Expansion & Network Growth

Identify, evaluate, and lead Joint Venture (JV) and strategic partnership opportunities to expand the COLABS footprint across Pakistan.

Build and maintain relationships with landlords, developers, investors, and strategic partners to source and negotiate new expansion opportunities.

Conduct commercial, operational, and fi nancial feasibility assessments for potential JV locations and prepare business cases for executive review.

Lead end-to-end execution of approved JV projects, working closely with Expansion & Engineering, Finance, and other departments to ensure successful launch and operational readiness.

Develop market expansion strategies by identifying high-potential cities, micro-markets, and commercial opportunities aligned with COLABS' growth objectives.

Support negotiations of commercial terms, partnership agreements, and operational frameworks to establish sustainable and mutually benefi cial partnerships.

Monitor the performance of JV locations, ensuring fi nancial targets, operational standards, and member experience objectives are achieved.

Provide regular updates to the CEO and leadership team on the expansion pipeline, strategic partnerships, and progress against growth milestones.