- Location
- Remote
- Workplace
- Remote
- Department
- Marketing
- Seniority
- Manager
- Source
- PCRecruiter
Description
Posting Number: 201053SLG
Job Title: Field Marketing Manager
Location: Remote, US
Summary:
Our client is scaling fast in North America and we need a sharp, data-obsessed growth marketer to accelerate it. This isn't a traditional field marketing role — you'll own the full growth loop: demand generation, pipeline acceleration, and retention marketing across the US region, with direct impact on ARR.
You'll operate at the intersection of data, creativity, and commercial strategy — running high-impact campaigns, ABM programs, and go-to-market plays that convert target accounts into revenue. You'll work closely with Sales, SDRs, and Product to close the loop between marketing activity and business outcomes.
Job Description:
Pipeline & Demand Generation
- Build and run multi-channel demand generation programs (paid, organic, events, outbound) that reliably fill the top of funnel and generate a qualified pipeline.
- Own full-funnel campaign performance — from first touch to SQL — with clear attribution and ROI tracking.
- Design and execute ABM plays targeting priority accounts, working hand-in-hand with AEs and SDRs to orchestrate coordinated outreach.
Events & Activations
- Plan and execute in-person and virtual events — from industry conferences and executive roundtables to partner activations and hosted roadshows — with a relentless focus on pipeline output, not just attendance.
- Evaluate and prioritize key events based on TAM coverage, ICP density, and expected pipeline contribution.
Growth Experimentation
- Run structured growth experiments across channels, messaging, and offers — build fast, measure rigorously, scale what works.
- Leverage AI-powered tools (content generation, intent data, predictive scoring) to amplify campaign impact and reduce manual overhead.
- Contribute to improving conversion rates across the funnel through landing page optimization, nurture sequence design, and offer testing.
Commercial Alignment
- Partner closely with Sales leadership to align campaign priorities with territory plans, account lists, and quarterly targets.
- Build a feedback loop with AEs and CSMs to ensure marketing is accelerating deals, not just generating noise.
- Deliver executive-ready performance reporting tied to ARR impact: pipeline sourced, pipeline influenced, deal velocity.
Requirements:
- 5+ years in B2B SaaS growth or demand generation marketing, with a track record of owning pipeline numbers — not just campaign outputs.
- Proven ABM experience: you know how to orchestrate account-level plays across marketing, sales, and SDR motions.
- Analytically fluent: comfortable building attribution models, reading funnel metrics, and making budget decisions based on data.
- Hands-on with the modern growth stack: HubSpot or Marketo, Salesforce (or Dynamics), intent data tools (6sense, Bombora), and AI-powered content platforms.
- Sharp communicator who can translate campaign performance into business language for Sales and leadership.
- Experience in logistics, supply chain, or enterprise SaaS is a plus. Curiosity about the space is a must.
- Based in the US; comfortable working across time zones and partnering with the European central marketing team.
- How We Measure Success
- We're a metrics-driven team. In this role, your performance will be evaluated against:
- Marketing-sourced pipeline (MQL → SQL conversion, pipeline contribution by channel)
- ABM account engagement and progression through funnel stages
- Event ROI (pipeline generated per dollar spent)
- Campaign efficiency (CPL, cost per SQL, Magic Number contribution)
- NRR support through customer marketing and expansion plays
Apply:
Complete your candidate profile at www.searchlogixgroup.com and refer to posting 201053SLG or as a second choice, email your information and requirements to [email protected]. Only candidates who appear to meet the above criteria will receive an immediate response. Other resumes will be added to our database of active candidates for one year for other positions that become available and are a match with their background.
THE SEARCHLOGIX GROUP
