Loyalty Senior Manager​

Job Family Group:

Marketing Group

Job Description:

At bp, we provide an excellent working environment and employee benefits such as an open and inclusive culture, a great work-life balance, tremendous learning and development opportunities to craft your career path, life and health insurance, medical care package and many others.

Help build the future of customer loyalty at bp

Customer expectations are changing quickly. Loyalty is no longer just about rewards. It is about crafting connected, personalised experiences that build lasting links and long-term business value.

As Loyalty Senior Manager, you'll own the strategy, development and optimisation of loyalty across bp's Mobility & Convenience (M&C) business. Working across fuels, convenience, EV charging and digital platforms, this role will drive greater consistency across markets while ensuring solutions remain locally relevant and customer-focused.

This position serves as the global focal point for loyalty, bringing teams together, reducing duplication and helping improve the value of loyalty investments.

What you'll do

Lead the development and execution of loyalty strategies and propositions that strengthen customer engagement, retention and lifetime value.

Key responsibilities include:

• Crafting loyalty strategy and customer propositions across markets, channels and digital platforms, including BPme and future loyalty solutions.
• Driving greater alignment and standardisation across loyalty programmes while supporting local market needs.
• Leading loyalty proposition development, roadmap prioritisation and annual planning activities.
• Partnering with Technology, Marketing, Intelligence & Insights and business teams to deliver scalable loyalty capabilities.
• Using customer analytics, Customer Lifetime Value (CLV), Single Customer Identifier (SCI) and propensity modelling to improve programme performance.
• Measuring the efficiency and profitability of loyalty investments and finding opportunities for optimisation.
• Providing loyalty expertise and strategic support to established and emerging markets.
• Leading budgets and ensuring investments deliver balanced business value.

What we're looking for

A validated loyalty leader with deep expertise in customer engagement, data-driven decision making and programme delivery.

Experience likely includes:

• 10+ years leading loyalty strategies and programmes within sophisticated, multinational organisations.
• Strong understanding of loyalty schemes, customer behaviour and engagement strategies.
• Experience delivering measurable commercial outcomes through customer retention, loyalty and digital engagement initiatives.
• Expertise in loyalty platforms, customer analytics and modelling approaches such as CLV and SCI.
• Strong commercial and financial competence, including return on investment evaluation and budget management.
• Ability to influence senior collaborators and align teams around shared priorities.
• Experience establishing protocols, governance frameworks and scalable ways of working.
• Strong project management capability and a focused approach to execution.

Experience within retail, convenience, mobility, energy, EV charging or related sectors is beneficial but not essential.

Why this role matters

Loyalty is a key driver of growth across bp's Mobility & Convenience business. This role will help create a more connected customer experience across markets, products and channels while improving customer value, commercial performance and long-term loyalty outcomes.

The work will directly influence how customers engage with bp today and in the future.

Inclusion and accessibility

At bp, diverse perspectives, experiences and backgrounds strengthen our business and create better outcomes.

Studies show that some individuals apply only when they meet every requirement. If this role is a strong match for skills and experience, we encourage an application even if every qualification is not met.

Reasonable accommodations are available throughout the recruitment process and during employment. If support is needed at any stage, we will work together to provide an inclusive and accessible experience.

We support our people to learn and grow in a diverse and challenging environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly.

There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, collaboration spaces in a modern office environment, and many others benefits.

Travel Requirement:

Up to 10% travel should be expected with this role

Relocation Assistance:

This role is eligible for relocation within country

Remote Type:

This position is a hybrid of office/remote working

Skills:

Advocacy, Advocacy, Brand Management, Business Acumen, Channel Management, Channel marketing activation, Commercial performance management, Crisis Communications, customer and competitor understanding, Customer Segmentation, Decision Making, Digital Fluency, Digital Innovation, Digital Product Management, Generating customer insights, Innovation Management, Listening, Managing change, market, Marketing strategy, Marketing strategy and programmes, Measuring and Verification for Carbon Storage, Monitoring, Offer and product knowledge, Offer Development {+ 6 more}

.

Future Location Notice:  This role will start in Sunbury, London. bp has announced a planned office move to Timber Square, London, with all positions currently advertised in Sunbury, including this one, expected to relocate around Q4 2027-Q1 2028. This presents an exciting opportunity for all employees and leaders to come together in one London location. The specific date of the move will be confirmed closer to the time.

​
Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.