Manager Liquor Store

It's fun to work in a company where people truly BELIEVE in what they're doing!

To effectively manage and optimise the day-to-day operations of the Liquor Department, ensuring excellent customer service, achievement of sales and profit targets, effective stock management, compliance with liquor legislation and company policies, and the development and performance of the team.

The Liquor Manager is accountable for delivering a commercially successful liquor operation while maintaining high standards of product availability, merchandising, hygiene, security and customer experience.

Qualifications

• Grade 12 / Matric – non-negotiable
• Relevant retail, liquor or business qualification will be advantageous.

Experience

• Minimum 3–5 years' retail experience, preferably within a liquor or FMCG environment.
• Minimum 2 years' management/supervisory experience.
• Experience managing sales, stock, margins and operational KPIs.
• Experience in a high-volume retail environment will be advantageous.
• Experience in liquor retail and knowledge of liquor legislation will be highly advantageous.

Knowledge & Skills

• Strong commercial and financial acumen.
• Strong stock and inventory management skills.
• Knowledge of liquor products and categories.
• Understanding of liquor legislation and responsible alcohol sales.
• Customer service orientation.
• People management and leadership capability.
• Planning and organisational skills.
• Problem-solving and decision-making ability.
• Strong communication and interpersonal skills.
• Ability to analyse sales and operational information.
• Computer literacy, including MS Excel.
• Knowledge of SAP or relevant retail systems will be advantageous.

Key Responsibilities

1. Commercial & Financial Management

• Drive the achievement of departmental sales, gross profit and budget targets.
• Monitor daily, weekly and monthly sales performance and take corrective action where required.
• Analyse sales, margin, waste, stock loss and other relevant performance indicators.
• Identify opportunities to grow sales and improve departmental profitability.
• Implement promotional activities and ensure effective execution of liquor campaigns and deals.
• Manage departmental expenses in line with budget and company guidelines.
• Drive productivity and efficient utilisation of departmental resources.

2. Liquor Department Operations

• Manage the daily operation of the Liquor Department to ensure smooth and efficient execution.
• Ensure adequate stock availability across key liquor categories.
• Maintain high standards of merchandising, product presentation, pricing and promotional execution.
• Ensure shelves, displays and promotional areas are correctly maintained.
• Ensure correct receiving, storage, replenishment and rotation of liquor products.
• Monitor stock movement and identify slow-moving, excess and fast-moving products.
• Ensure effective management of stock counts and investigate variances.
• Maintain high standards of cleanliness, housekeeping and overall department presentation.

3. Stock & Inventory Management

• Maintain effective stock control processes to minimise stock losses and improve availability.
• Monitor stock levels and ensure timely replenishment.
• Investigate stock discrepancies, shrinkage and potential losses.
• Ensure correct receiving and verification of liquor deliveries.
• Conduct and oversee regular stock counts.
• Implement appropriate measures to minimise theft, damages and stock losses.
• Work closely with the Inventory and Store Management teams to resolve stock-related issues.

4. Liquor Compliance & Risk Management

• Ensure full compliance with applicable liquor legislation and licensing requirements.
• Ensure the store operates within the conditions of its liquor licence.
• Ensure responsible sale of liquor and compliance with age-verification requirements.
• Ensure employees understand and adhere to legal requirements relating to the sale of liquor.
• Maintain required liquor documentation and records.
• Ensure compliance with Pick n Pay policies, procedures, health and safety requirements and operational standards.
• Identify and mitigate operational, legal, security and reputational risks within the department.

5. Customer Service

• Deliver a consistently high standard of customer service.
• Ensure customers receive knowledgeable and professional assistance with liquor products.
• Resolve customer complaints and queries effectively and promptly.
• Monitor customer feedback and identify opportunities to improve the shopping experience.
• Ensure the department is well presented, accessible and easy to shop.

6. People Management

• Lead, coach and develop the Liquor Department team.
• Ensure employees understand their roles, responsibilities, KPIs and performance expectations.
• Allocate duties and manage staffing according to operational requirements.
• Conduct regular performance discussions and provide constructive feedback.
• Identify training and development needs within the team.
• Manage attendance, timekeeping, discipline and employee relations in accordance with company policies.
• Build a high-performing, customer-focused team culture.
• Identify and develop talent for succession and future leadership opportunities.

7. Merchandising & Category Execution

• Ensure liquor ranges are merchandised according to company standards and category principles.
• Maintain accurate pricing, ticketing and promotional communication.
• Ensure promotional displays are implemented on time and maintained throughout the promotion.
• Monitor competitor activity and identify opportunities to improve the department's competitiveness.
• Ensure premium, high-volume and strategic product categories receive appropriate focus.

8. Security & Loss Prevention

• Work closely with Store Management and Security to minimise liquor-related stock losses.
• Identify risks associated with high-value and high-risk liquor products.
• Ensure appropriate controls are followed when receiving, storing and selling liquor.
• Investigate unusual stock movements and report suspected theft or fraudulent activity.
• Ensure employees comply with security and loss-prevention procedures.

9. Reporting & Administration

• Monitor and report on departmental performance.
• Maintain accurate operational and stock-related records.
• Prepare relevant reports and provide feedback to Store Management.
• Use available business intelligence and reporting tools to identify trends and performance gaps.
• Ensure all required administrative processes are completed accurately and on time.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

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