Media Strategy Specialist

08/29/2026

Address:

250 Yonge Street

Marketing

As a Media Strategy Specialist at Blue Rewards, you will work with Media Strategy Manager to successfully plan and manage  all 360 media strategies and recommendations for our Partner or Program Marketing initiatives. You will seek new ways to add value, consistently meeting and exceeding day-to-day Partner needs, and play a key role in ensuring all projects are completed on time and on budget.

You will:

• Create, execute & optimize marketing strategies across paid and owned media channels
• Work within multiple digital media channels such as Facebook Ads Manager, Pinterest, TikTok, Google Ads as well our own Blue Rewards channels like email, in-app, onsite and push notifications
• Collaborate with multiple teams across Marketing, Analytics, Performance Media, Campaign Delivery, to provide robust media recommendations and plans to achieve Partner/Program goals, and collaborate to deliver meaningful campaign reporting for next campaigns
• Ensure timely completion and delivery of media marketing campaigns.
• Generate asset matrix’s for Marketing and Creative briefing based on Channels, campaign objectives from Brief and audience recommendations, for creative development
• Coordinate trafficking of creative assets for campaigns from Marketing, in collaboration with the execution team, internal and external creative partners, media agency and vendors.
• Report on campaign performance and deliver key insights to stakeholders in Marketing in collaboration and partnership with the A&I teams, Execution teams, and Performance Media
• Perform data analysis in partnership with Performance Media and Execution teams regularly as part of campaign reporting, to bolster insights and identify optimizations
• Ensure seamless project management through clear & accurate documentation, and following team processes across ClickUp and Newman.
• Support ongoing financial record management via Newman, generating media plans, and ensuring the correct approved IOs are in the system for financial reporting to support Marketing.

This role reports into the Media Strategy Manager, and will be collaborating with our Media Sales, Brand, Analytics & Insights, Product, Client Services, Marketing Services & Marketing Operations teams, as well as the entire marketing department.

The successful candidate will be knowledgeable in best practices across Partner teams in the Coalition.  They will have a focus on recommending solutions and ideas for non-Blue Rewards related marketing and collaborate with internal marketing teams to ensure Blue Rewards marketing solutions meet Partners’ needs.  The candidate will also have an understanding of how to optimize Blue Rewards vehicles and channels into Partner marketing and business.

Qualifications:

• Typically between 3 – 5 years of relevant experience and/or certification in related field of study or an equivalent combination of education and experience.
• Degree/diploma in marketing, advertising or communications.
• Specialized knowledge from education and/or business experience.
• Verbal & written communication skills - In-depth.
• Collaboration & team skills - In-depth.
• Analytical and problem solving skills - In-depth.
• Influence skills - In-depth.

$45,500.00 - $84,500.00

Pay Type:

Salaried

The above represents AIR MILES’ pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents AIR MILES’ expected target for the first year in this position.

AIR MILES’ total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. AIR MILES also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit:   https://jobs.bmo.com/global/en/Total-Rewards

About Us

The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly-owned subsidiary of the Bank of Montreal (BMO). BMO is Canada’s oldest bank and the 8th largest in North America with more than 12 million customers globally.

As a member of the AIR MILES team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://bmo.wd3.myworkdayjobs.com/en-US/External-AIR-MILES.

AIR MILES is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: AIR MILES does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to AIR MILES, directly or indirectly, will be considered AIR MILES property. AIR MILES will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.