DTC Associate Manager, Latin America

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

JOB MISSION:

We are seeking a results‑driven leader to oversee our Direct‑to‑Consumer business across Latin America. As the DTC Associate Manager for Latin America, you will deliver strong commercial performance while elevating the brand experience across 120+ retail stores and 8+ ecommerce sites in the region. You will partner closely with our regional distributors to create a seamless, high‑impact consumer journey, with a strong emphasis on in‑store engagement, omnichannel integration, and best‑in‑class ecommerce execution. In addition, you will champion the implementation of our global strategy and KPIs across the full portfolio—aligning partners to a shared vision and enabling them to meet or exceed all financial and operational targets.

This role will be on a hybrid model (3 days on-site, 2 days remote), based out of our Mexico City office.

MAJOR ACCOUNTABILITIES:

• Partner with regional teams to define DTC KPIs, site metrics, P&L benchmarks, and operational standards, ensuring successful execution of strategic plans.

• Lead best in class consumer experience across retail and digital, including in store activations, personalized journeys, and integrated service touchpoints.

• Collaborate with LATAM merchandising to shape long term business plans and address needs in assortment, site merchandising, marketing, and inventory.

• Partner with Global DTC Technology to enhance site functionality, innovation, and consistency, ensuring seamless consumer experiences across markets.

• Oversee regional retail development—including new stores, remodels, visual merchandising, and outlet strategy—while supporting in store promotions, events, and training deployment.

• Drive digital marketing strategy and omnichannel alignment, optimizing traffic, conversion, and customer experience across ecommerce and brick and mortar, with focus on Mexico and Brazil.

REQUIREMENTS FOR SUCCESS:

• Bachelor’s degree in marketing, business, analytics, or a related field.

• 3–5+ years of direct‑to‑consumer experience, preferably with ecommerce.

• Proficiency in ecommerce platforms and analytics tools, with the ability to influence and drive results in partner‑led environments.

• Experience in footwear, apparel, or athletics industries preferred, along with familiarity across Latin America.

• Bilingual English/Spanish preferred, not required.

• Willingness to travel internationally.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while providing high levels of flexibility to associates. North American office-based associates are expected to come into the office on Wednesdays, with other occasional in-office days for in-person meetings and events as needed. Our offices are fully open and amenities are available across our North American office locations.

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.