Content Marketing Lead

Are you a B2B content marketer with the writing chops to produce content that actually gets read, the strategic sense to make it rank across traditional and AI search, and the operator mindset to run a program that compounds over time? Maybe you've done this at a growth-stage SaaS or enterprise tech company, or you've led content for a client at an agency and now you're ready to jump in-house and run it at global scale.

Maybe you've been frustrated writing content you knew was good that nobody ever found because SEO was an afterthought.

Or maybe you're the content strategist cursing a thin editorial calendar and a bench of freelancers nobody is directing.

If you've ever wanted the freedom to run a content marketing program the way it should be run (strategy, execution, and freelancer orchestration in the same seat), this is the role you've been daydreaming about.

At TransPerfect you'll get a clean canvas, a budget for a freelancer bench to direct, a stable of market-leading technologies and services worth writing about (starting with GlobalLink), and the autonomy to run your program your way. Most importantly, you'll get accountability for the outcomes that actually matter: rankings, pipeline, and earned placements. The results will be yours.

This isn't a desk writer job. You will write, strategize, direct, and ship. You lead content marketing for our SEO, AEO, and demand programs, and you decide what gets made, when, and by whom to serve those goals.

Day to day, you'll:

•       Write long-form content on TransPerfect's technology and service capabilities, with heavy emphasis on GlobalLink

•       Write ad copy, landing page copy, and other short-form assets with CRO instincts so the campaigns around your content actually convert

•       Build and direct a bench of freelance writers so the program's output exceeds what one person can produce alone

•       Craft briefs sharp enough to produce the content you'd write yourself, review drafts rigorously, and hold a high bar across every piece shipped

•       Partner with the SEO team on content strategy aligned to SEO, AEO, and GEO goals

•       Pitch and place bylines, contributed articles, and other earned media across the publications that matter to your audience

•       Partner with product marketing on technical accuracy and positioning

•       Partner with demand generation and performance marketing on content that fuels campaigns and feeds pipeline

•       Partner with our editorial and corporate comms teams on brand voice, standards, and alignment with our broader press-facing narrative

What's the directive? Write stuff worth reading. Make it rank. Earn pipeline and press.