Omnichannel Conversion Lead

Life tastes better with ice cream 

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. 
  

We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference.  

What truly sets us apart is how we work.  

We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done.  

We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.  

The role

The Omnichannel Conversion Lead turns digital shelf and shopper insights into practical actions that improve product discoverability, availability and conversion across omnichannel retailers, pure-players and delivery platforms.

This role supports the global delivery of the Digital Shelf Analytics, Perfect Store Online and Content as a Service, translating data into prioritized conversion opportunities and helping markets adopt common standards and ways of working. It also supports strategic partner management by coordinating inputs, tracking targets and performance, and bringing customer and platform requirements into the wider Omnichannel, dRGM, Digital Shelf and Retail Media agenda.

What you'll be responsible for

 Omnichannel Conversion & Digital Shelf Execution

• Support delivery of the global Executional Excellence agenda across the Digital Shelf Analytics, Perfect Store Online and Content as a Service.
• Translate digital shelf, shopper and retailer data into clear conversion actions across assortment, availability, search, content, ratings and reviews, visibility and the product detail page.
• Monitor execution against global standards and scorecards, identify performance gaps and work with markets and partners to close them.
• Support in connecting conversion priorities with portfolio, PPA, pricing, promotion and retail media activity to create a joined-up shopper experience.

Insights, Analytics & Performance

• Run recurring analyses of retailer and competitor performance to identify growth opportunities and prioritize the highest-value actions.
• Maintain actionable dashboards, scorecards and market trackers that create visibility on capability deployment, adoption and conversion performance.
• Turn complex data into concise recommendations for markets, internal stakeholders and partner performance reviews.
• Support test-and-learn activity, document results and help build the evidence required to scale, adapt or stop interventions.

Strategic Partner & Cross-functional Support

• Support strategic partner plans, targets and performance reviews.
• Align cross-functional teams to deliver omnichannel priorities.

Market Rollout, Adoption & Capability

• Coordinate capability rollout and adoption across priority markets.
• Share practical guidance and best practices to improve execution.

We're looking for someone who

Minimum experience and qualifications

• Relevant experience in digital commerce, omnichannel, customer development, category management, shopper marketing, commercial analytics or a related field.
• Practical understanding of the digital shelf and the levers that drive online conversion, including assortment, availability, search, content, visibility and ratings and reviews.
• Strong analytical skills and experience turning retailer, shopper or performance data into prioritized commercial actions.
• Project management discipline, with the ability to coordinate multiple markets, stakeholders, partners and workstreams against clear milestones.
• Strong communication and influencing skills, with the ability to make complex findings simple, practical and action oriented.
• A collaborative, proactive and detail-oriented working style, with the confidence to challenge constructively and follow through on commitments.

Preferred experience

• Experience with Digital Shelf Analytics tools, Perfect Store Online, retailer portals or comparable eCommerce measurement tools is an advantage.
• Experience supporting capability deployment, market rollouts or change adoption across multiple countries or business units.
• Experience working with omnichannel retailers, pure-players, rapid-delivery platforms or strategic commerce partners.
• Familiarity with content syndication, retail media, customer JBPs or digital revenue growth management is beneficial.

Core capabilities

• Omnichannel conversion: Understands the digital shelf and turns execution gaps into practical actions that improve conversion.
• Analytical problem solving: Connects data, shopper behavior and commercial context to identify and prioritize opportunities.
• Execution excellence: Creates clarity on standards, owners and actions, and follows through to delivery.
• Project & rollout management: Coordinates milestones, dependencies and adoption across markets and workstreams.
• Partner & stakeholder collaboration: Builds productive relationships and aligns cross-functional teams around shared actions.
• Communication & storytelling: Makes insights clear, concise and relevant for different audiences.

Why join us?

This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end-to-end. People who are driven by success to deliver more than we ever thought we could! 

You’ll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.

• Roles with real accountability and visible impact

• Free to move fast, experiment and challenge how things are done

• Continuous learning and development as the business grows

• Reward linked to performance and contribution.

Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.

Ready to build the future of Ice Cream?

If this sounds like the place where you'd thrive, we'd love to hear from you. Apply online and share your CV. We'll review your application and be in touch with the next steps. 

If you are an individual with a disability and require assistance at any time during our recruitment process, please let your Talent Acquisition Partner know.

Additional information

The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.