VP of Marketing

Company Overview:

Heart failure with preserved ejection fraction (HFpEF) is now the most common form of heart failure and one of the most frequently missed — up to 64% of cases go undiagnosed in clinical practice. Ultromics, a 2017 University of Oxford spin-out built in partnership with the UK’s NHS, closes that gap by applying AI to the routine echocardiogram with no new hardware and no disruption to the echo lab. Its EchoGo® platform carries two FDA-cleared Breakthrough Devices with an established Medicare reimbursement pathway, has analyzed more than 430,000 echocardiograms, and is in use at leading U.S. and U.K. health systems alongside collaborators including Mayo Clinic and Northwestern Medicine. Backed by a $55 million Series C and investors including GV, Optum Ventures, and the American Heart Association, Ultromics is now scaling nationally. The Vice President of Marketing reports to a Chief Commercial Officer who has taken a comparable company from $4M to $163M through a liquidity event, and owns the marketing function as Ultromics grows.

Job Overview:

The Vice President of Marketing is accountable for building and leading Ultromics’ marketing function as the company expands across the U.S. Reporting to the Chief Commercial Officer, the VP owns the downstream work of creating meaningful clinical and commercial content and distributing it through targeted digital channels, leads strategy and execution for every conference Ultromics attends, and owns the marketing budget across conferences, medical education, social media, and digital.

Upstream, the VP runs voice of customer work and partners with the Chief Product Officer and product team on a regular cadence to shape the pipeline, product offerings, and customer education. The VP leads a team spanning market access, national training and education, and social media and conferences, manages a set of specialist consultants, and will build the function out as the company grows — including expanding training and education from internal audiences to customers, physicians, and fellows.

This is a builder’s role on a small team, positioned as a true business partner to the CCO with direct visibility into everything that goes into a commercial organization. Performance is aligned to national commercial KPIs: revenue, new account openings, IT kickoffs, and customer go-lives.

Products:

• EchoGo® Heart Failure — FDA-cleared Breakthrough Device (2022) that detects HFpEF from a single, routinely acquired echocardiographic video — the first autonomous echocardiography detection algorithm for heart failure. Developed with Mayo Clinic; FDA submission data showed 90% accuracy, 87.8% sensitivity, and 83% specificity.

• EchoGo® Amyloidosis — FDA-cleared Breakthrough Device (2024) and the first commercially available software-only device to facilitate detection of cardiac amyloidosis using echocardiography, from a single apical four-chamber clip. The first device in the FDA’s Total Product Lifecycle Advisory Program (TAP) to reach marketing authorization; developed with support from Janssen and Pfizer.

• EchoGo® Score — Launched in 2025, adding AI-driven probability scoring to EchoGo Heart Failure.

• Reimbursement — Dedicated Category III CPT code 0932T — the only AI CPT code specific to HFpEF diagnosis through echocardiography — assigned to a clinical APC for hospital outpatient payment from January 2025, plus inpatient New Technology Add-on Payment (NTAP) coverage, the first NTAP approved for an AI-based heart failure detection platform.

• Clinical evidence — Trained on patient outcomes data rather than physician labels. In clinical studies, current HFpEF clinical risk scores were non-diagnostic in 60% of patients, while EchoGo Heart Failure reached a diagnostic decision in 93%.

• Workflow — Cloud-based and HIPAA-compliant, connecting to existing echo systems with no additional hardware or change to how images are acquired.

Qualifications:

Education & Experience

• BS/BA required; advanced degree a plus

• 5-7+ years of marketing experience, including several years in a leadership role

• Marketing leadership in cardiology, ideally with an extensive heart failure background

• Track record of launching new technologies and building markets rather than competing for share

• Demonstrated ability to create meaningful clinical and commercial content and distribute it through targeted digital channels

• Experience owning conference strategy and execution and managing a marketing budget

• People leadership experience, including coaching and developing direct reports and managing external consultants

Preferred

• Heart failure marketing experience — familiarity with the companies, clinicians, and community active in the heart failure space

• Interventional cardiology, structural heart, peripheral/endovascular, or diagnostic cardiology marketing experience

• Medical device, diagnostics, or digital health marketing leadership outside cardiology, where strengths clearly outweigh gaps

Competencies

• Dynamic and direct — able to handle healthy push and pull with a founder-led product organization and still speak their mind

• Translates voice of customer into actionable input for product, pipeline, and customer education

• Builder mindset — comfortable on a small team wearing many hats while scaling a function

• Commercially oriented — connects marketing activity to revenue and new account openings

• Collaborative partner to market access, training and education, and commercial teams

• Alignment with Ultromics’ values: compassion, creativity, courage, connection, and serving customers

Job Responsibilities:

Content & Digital Distribution

• Create meaningful clinical and commercial content, drawing on Ultromics’ science team and clinical collaborators

• Find creative, targeted ways to distribute content, including paid and earned advertorials, search, and social media

• Track marketing activity through to new account openings wherever possible

Conferences & Medical Education

• Own conference strategy and execution — marketing leads every conference Ultromics attends

• Direct medical education investment as part of the overall marketing plan

Budget Ownership

• Own budget allocation across conferences, medical education, social media, and digital

Voice of Customer & Product Partnership

• Run voice of customer work across Ultromics’ customer base

• Partner with the Chief Product Officer and product team on a biweekly to monthly cadence to shape the pipeline, product offerings, and customer education

Team Leadership & Function Building

• Lead the market access, national training and education, and social media and conferences functions

• Manage specialist consultant relationships, including reimbursement, coding, and digital media partners

• Coach and develop team members to grow capability and ownership

• Expand training and education from internal audiences to customers, physicians, and fellows, including adding a fellows education role as the company scales

Commercial Alignment

• Serve as a business partner to the Chief Commercial Officer, contributing to commercial strategy across the organization

• Deliver against national commercial KPIs: revenue, new account openings, IT kickoffs, and customer go-lives

Compensation:

• Total Comp (Base + Bonus): $300,000 (Base depending on experience)

• Variable: Variable incentive tied to company commercial KPIs; no separate bonus

• Equity: Meaningful equity participation

• Benefits: UnitedHealthcare medical and dental; 401(k) with company match; unlimited vacation; flexible hours; two additional paid company holidays in December; fitness incentive; personal learning budget; employee referral reward; Employee Assistance Program

Location:

• Candidate Location: Flexible for the right candidate - open to anyone nationwide. Proximity to a major airport hub is strongly preferred- Dallas, Minneapolis, or Chicago are ideal; Tampa, Atlanta, and Washington, DC also work. Travel is modest, primarily conferences and team meetings.