- Location
- Northville, MI
- Seniority
- Manager
- Education
- High School
- Source
- Paylocity
Description
Description
Description
Do you LOVE dogs? Would you love to WORK with dogs?
Dogtopia is looking for fellow dog lovers to join our growing team as a Parent Relationship Manager! Dogtopia is the industry leader in dog daycare where health and safety is always our #1 priority. We provide a fun, fast-paced work environment that focusses on team culture and always makes it the Most Exciting Day Ever!
We are scheduling phone and in-person interviews now! Offering flexible schedules and competitive base pay plus bonuses and incentives.
Purpose Beyond Profit
We “Enhance the joy of dog parenthood...” by providing clean, safe, and educational dog daycare to our furry guests and their pet parents. We believe in creating better canine citizens by truly S.E.E.ing (Socializing, Exercising, and Educating) each dog; which we believe helps keep dogs in their loving, forever homes and out of shelters.
We also “...Enable dogs to positively change our world” through our Dogtopia Foundation. Our foundation features three worthy causes: sponsoring service dogs for returning service veterans, youth literacy programs, and initiatives to employ adults with autism. We host weekly Foundation fundraising events within our daycare center including fun photo booth days, special treats, and dog arts and crafts.
Perks and Bonuses
- Bring your dog to work!
- Team member referral bonuses up to $500 each
- Birthday bonus
- Team support bonuses for filling in when needed
- Competitive base pay plus commission
- Health insurance for full-time
- Access to free mental health care tools
- Holiday bonuses as well as holiday pay
- Opportunities for cross-training and company advancement
- A strong, positive team culture that values inclusivity and transparency
- Hands-on managers who work side-by-side with our team
- Personal development opportunities in the dog industry, as well as sales, customer service, and dog behavior and handling
- A companywide focus on health and safety – pups and people
The rules by which we, as Dogtopians live by are our Dogtopia-isms:
- We LOVE life unconditionally like a dog.
- We STAY loyal to our pack.
- We CHASE the absolute highest standards of safety.
- We PLAY to our fullest potential.
- We TREAT every day like It's the Most Exciting Day Ever!
The Role
The Parent Relationship Manager (PRM) is the welcoming face of the business and a key driver of growth. The PRM is responsible for generating new business, managing leads, conducting Meet & Greets, converting prospective customers into enrolled customers, and building lasting relationships with dog parents. The PRM owns the parent journey from the first interaction through enrollment and ongoing relationship building, while representing the warmth, high standards, and excitement of the Dogtopia brand. This is a sales, relationship-building, marketing, and community-facing role—not simply a front-desk position. The PRM is expected to actively create opportunities, follow up with prospects, convert qualified leads, promote current offers, and help build the local community presence that supports store growth.
Customer Service
Core Responsibilities
- Generate new business through proactive lead generation, relationship building, local marketing, community outreach, and sales activity.
- Manage incoming and existing leads from initial contact through Meet & Greet, enrollment, and appropriate follow-up.
- Conduct Meet & Greets and create a welcoming, informative experience for prospective dog parents.
- Ask questions, understand customer needs, explain services, and recommend the appropriate enrollment options.
- Promote current offers when applicable.
- Follow up with prospective customers in a timely and consistent manner.
- Accurately and promptly enter customer, lead, Meet & Greet, and enrollment information into designated systems.
- Build relationships with local businesses and community organizations that can increase awareness and customer opportunities.
- Develop and execute localized marketing activities that support lead generation and enrollment goals including attending local events.
- Help create a positive and consistent experience throughout the parent journey, from first impression to loyal customer.
- Coach the store team on the Dogtopia-isms and reinforce the behaviors that define how Dogtopians work together and serve customers.
- The PRM is directly accountable for specific KPIs (key performance indicators) including lead conversions, sales conversions to enrollment, and pet parent retention.
Customer & Brand Experience
- Serve as a positive, energetic, and knowledgeable point of contact for dog parents.
- Create meaningful connections with customers and prospective customers.
- Ensure customer interactions reflect the warmth, high standards, and excitement of the Dogtopia brand.
- Use creativity, problem-solving, and innovation to find ways to connect with customers and generate results.
- Work collaboratively with the store team to provide a consistent customer experience.
Performance & Accountability
- Performance in this role is measured through actual sales and customer activity, including lead management, Meet & Greets, enrollments, follow-up, community activity, and customer relationships.
- The PRM is responsible for ensuring customer and enrollment information is accurate and entered timely in the designated systems.
- The company’s approved reporting system is the official record for qualifying Meet & Greets and enrollments.
- The PRM is expected to take ownership of results, identify opportunities to improve performance, and consistently follow through on assigned responsibilities.
- This role is the leader of the front-of-house team and is responsible for ensuring all FOH team members are properly trained, representing the Dogtopia brand in excellent customer service, and operational performance.
Requirements
Qualifications
- High school diploma or equivalent.
- Outside sales experience preferred.
- Outgoing, driven, motivated, adaptable, charismatic, creative, and persuasive.
- Able to confidently drive a conversation and build relationships.
- Thrives in a dynamic workplace and is motivated by measurable results.
- Must love dogs.