Sales Representative – US Midwest

Location: Remote

We are looking for a Sales Representative for an innovative technology company serving agricultural producers. The company helps producers protect their facilities and improve herd health through advanced monitoring of their electrical systems.

Based in the eastern United States (ideally near a regional airport), you will be responsible for developing the company’s presence in the eastern U.S. market, with a primary focus on dairy producers.

This role combines field prospecting, client relationship management, and strategic partnership development in a context of rapid growth.

This is an entrepreneurial position for someone driven by results — proactive, ambitious, and eager to succeed. You’ll work closely with leadership to bring an innovative solution to an emerging market while benefiting from a strong network of established relationships built through long-standing industry partnerships.

Business Development & Prospecting —

You will be responsible for developing the company’s presence in the eastern U.S. market, focusing on direct outreach and building strong relationships with dairy producers.

• Identify and approach new prospects within the dairy industry.

• Present solutions clearly and confidently, adapting your message to each client’s individual needs and circumstances.

• Leverage existing lead-generation channels while creating your own business opportunities.

• Plan and optimize your schedule efficiently, combining field presence and remote work to maximize impact across your territory.

• Attend regional agricultural events and trade shows to increase brand awareness and develop relationships.

• Maximize productivity while ensuring a strong presence across your assigned territory.

Sales & Pipeline Management —

You’ll manage fast-paced, transactional sales cycles, taking each opportunity from prospecting through installation.

• Qualify prospects and demonstrate the tangible impact of the solution on farm safety and performance.

• Negotiate and close deals efficiently.

• Coordinate the installation process and confirm client satisfaction.

• Maintain light post-sale follow-up to ensure a positive customer experience.

• Collaborate with partner electricians and the internal team to ensure seamless operations.

Representation & Brand Visibility —

As an ambassador for the company, you’ll help strengthen its presence and reputation throughout your territory.

• Represent the company professionally at key industry events, fostering visibility and credibility within the agricultural community.

• Build strong relationships with key partners, including insurers, distributors, and producer associations.

• Position the company as a trusted ally for prevention and herd health solutions.

• Identify opportunities for collaboration and local partnerships.

Key Competencies

• Negotiation

• Business acumen

• Verbal communication

• Customer focus

• Results orientation

• Persuasion

• Tenacity

• Dynamism

Requirements

• Relevant experience in sales, business development, or field representation; an agriculture background is a significant asset.

• Interest in or experience with the dairy production industry.

• Ability to manage the full sales cycle, from lead generation through installation follow-up.

• Comfortable using digital tools and CRM systems.

• Excellent communication skills in English, both spoken and written.

• Valid driver’s license and willingness to travel frequently by car and plane.

Role Challenges

• Building brand awareness in an emerging market.

• Presenting innovative technology to traditional producers and demonstrating its tangible value.

• Adapting to different client profiles and sales cycles.

• Managing frequent travel while maintaining consistency and performance.

• Operating autonomously in a fast-paced, minimally supervised environment.

• Maintaining high energy, discipline, and efficiency in a rapidly evolving sales environment.

Recent Achievements

• More than 4,200 installations completed with a 99.9% customer retention rate.

• Deployment of advanced monitoring systems designed to address parasitic voltage and support improved herd health and performance.

• Growing recognition from insurers and partners throughout the agri-food sector.

Working Conditions

• Full-time position based in the Eastern United States.

• Approximately 80% fieldwork, combined with remote work for planning and follow-up.

• Health and wellness allowance to support employee well-being.

• Company-provided laptop and cell phone.

• Vacation allowance adjusted according to experience.

• Frequent travel throughout the assigned territory.

Technological Environment

• CRM system for lead and opportunity management.

• Google Suite for communication, document management, and coordination.

• Internal tools for installation tracking and customer satisfaction follow-up.

De Lacy Executive Recruitment offers professional recruitment services for employers and candidates in agriculture and food & beverage processing. Our team is committed to exceeding the expectations of those we serve. For more information, please call 800.672.8552 or email [email protected].