CRM Manager

About WeBuyVintageWeBuyVintage is one of the UK’s largest buyers of jewellery, antiques and collectibles. We run more roadshows than any other UK company - over 250 valuation events every month - bringing trusted experts face-to-face with customers across the country.In less than three years, we’ve grown from a pub-table idea into an eight-figure business, and we’re on a mission to make WeBuyVintage a brand everyone recognises.We are looking for an experienced CRM Manager to join our rapidly growing team in Cambridge. Reporting to the Head of Marketing, you will take full ownership of our customer database, lifecycle marketing and retention activity.Main Tasks & Responsibilities● Responsible for the full retention side of our marketing: the data, the platforms, the lifecycle and the day-to-day campaign output across email and SMS.● Owning Customer.io as our marketing automation platform and working closely with our Wix website and other integrations to make sure customer data flows cleanly between systems.● Designing and building the segmentation and lifecycle flows that turn leads into customers, customers into repeat sellers, and lapsed contacts back into active ones.● Setting up automated geo-triggered SMS campaigns to notify customers within a defined radius of upcoming roadshow events in their area.● Building a structured A/B testing plan across subject lines, send times, copy, channel mix and creative.● Reporting on CRM performance including open rates, click rates, conversion, LTV, segment performance, and using insights to shape what we do next.● Managing consent, GDPR compliance, suppression and deliverability.● Briefing our designer on CRM creative, and working with the wider marketing team to keep messaging joined up.● Writing all email and SMS copy in-house, with occasional freelance support for bigger pieces if needed.● Supporting the Head of Marketing on broader retention strategy, customer LTV and segmentation as the business scales.● Mentoring and supporting junior members of the marketing team as they develop. Who We’re Looking ForYou’ll be great in this role if you have:● Demonstrable experience in a CRM, lifecycle or retention marketing role in a DTC business with a meaningful repeat customer base.● Strong hands-on experience with a marketing automation platform (Customer.io ideally, or a comparable platform).● Confident across both the data side (segmentation, integrations, deliverability, reporting) and the campaign side (briefing creative, copy, send strategy, testing).● Comfortable owning email and SMS as channels end-to-end.● Confident copywriter who is able to write email and SMS copy that converts, adapt tone of voice for CRM channels, and turn a brief into finished copy.● Commercially minded. You think about CRM in terms of LTV, repeat rate and revenue, not just open rates.● Strong analytical skills, comfortable in spreadsheets and platform reporting and able to turn data into clear actions.● Experience marketing to older audiences (50+) is a plus, but not essential.● Above all, we're looking for someone who's excited to build a CRM function from scratch in a fast-growing business and own it properly. What You’ll Get● 4-day working week (Monday to Thursday)● Access to Bright Exchange - enjoy thousands of exclusive employee discounts and perks● Employee Assistance Programme - confidential, 24/7 support for you and your immediate family, covering work, personal, and home life matters● On-demand professional development - access to BrightHR’s online learning platform to build new skills and support your career progression● Competitive pay● Be part of a rapidly growing, friendly UK brand