Marketing Analyst - Proficiency in demonstrating rigor on small datasets

 

Build and maintain marketing measurement infrastructure, UTM tracking, CRM source tagging, pipeline attribution, and channel reporting

 

Design experiments across channels with clear hypotheses, controlled setups, and honest readouts regardless of outcome

 

Report on marketing performance with intellectual honesty, what is working, what is not, and what we cannot yet conclude

 

Analyze campaign and events data to surface insights that inform budget allocation and channel prioritization

 

Support channel execution, such as LinkedIn campaign set up, as the operational deployment layer

 

Define and standardize funnel metrics so marketing, sales, and leadership are working from the same definitions

 

Identify gaps in our measurement before we spend more money on channels we cannot yet evaluate

 

 

0–3 years of experience in an analytical role, the background matters less than the rigor you bring to it

 

You start with the data and let it shape your conclusions, not the other way around

 

Strong grasp of experimentation design, you know what a clean test looks like and why sample size and control conditions matter

 

Comfortable working with marketing analytics tools and CRM platforms

 

Intellectually honest, you are as comfortable reporting a null result as a positive one

 

Clear communicator, you can explain what the data shows and what it does not show to a non-technical audience

 

Comfort with ambiguity, you can make directional recommendations when the data is thin without overstating your confidence

 

 

Experience in insurance, finance, or fintech

 

Experience with CRM platforms and marketing automation

 

Experience building measurement infrastructure from scratch rather than inheriting a working system

 

Ambition. We want to win and push for the highest standard.

Performance. We move fast, think in systems, and make decisions for the long term.

Ownership. When we see a problem, we step up and fix it.

Spirit. We operate with clarity, optimism, and meritocracy.